The Middle East’s most trusted talent management agency. Spearheading many of the region’s most high-profile events Providing turnkey solutions from concept to full technical production Synonymous with quality client servicing Recognised for its award winning and highly commended productions A progressive team with a deep passion & knowledge for music and the performing arts Deliver over 100 performances per week The Fridge is renowned for setting new standards in the provision of diverse and culturally sensitive entertainment Company Profile

Established in Dubai in The Fridge develops, manages, and promotes over 3,000 performances annually, from many of the Middle East’s most iconic events to private functions and daily hotel residencies. The Fridge team identifies and develops the talents of musicians living and working in the Middle East. The Fridge maintains an active engagement with the growing music and performing arts scene throughout the region. The Al Quoz based warehouse functions as the perfect platform to showcase fresh and exciting performers through curated programming such as The Fridge Concert Series. The Fridge maintains close relationships with leading regional and internationally based production companies. 12 award nominations across multiple categories at the Middle East Event Awards. Winner of the 2013 TimeOut Nightlife Awards for “Best Theatrical Performance” Fridge DNA

Client Servicing - A team of dedicated Artist Booking Managers are on hand to advise on the perfect entertainment for any event. Our clients have grown to trust our professionalism as much as our links to an industry-wide network that delivers that extra edge. Talent Management - Offers a diverse portfolio of entertainment from musicians, dancers, street performers, orchestras, and aerialists with a core roster of dynamic artists exclusive to the brand. Artistic Direction and Production - Renowned for spearheading some of the city’s most high-profile events from the ground up, including in-house productions such as the aerial extravaganza Cirque Du Souq and the award winning musical Kalubela. Programming – A leading light in brave, eclectic and ever-engaging live performances, from inspired, genre-crossing musical initiatives such as our highly regarded Concert Series & classical platform The Score to intelligent cultural programming such as the Sikka Art Fair. Costuming – Bespoke costuming design and styling that is unrivaled within the industry. Audio Support – Professional solutions for corporate, private and creative projects with a diligent team that provides expertise and experience ensuring flawless sound from start to finish. Our Services

Portfolio & Clients

Landmark local and regional events: 2014 Julius Baer Beach Polo Cup (and 2013) NUSKIN 30 th Anniversary Success Trip IPL Cricket Gala Dinner Zayed Marathon SIKKA Art Fair Music & Performance Programme (and 2012) 2013 Abu Dhabi Formula 1 Live Local Loud WAFI City Abu Dhabi Galleria Mall Launch Andrea Bocelli - choir Dubai Festival City & Marina Walk Activation FIFA Beach Soccer – Qatar 2012 DCAA Patrons of the Arts Awards (and 2011)– commissioned a bespoke composition for a 60 piece orchestra and 30 piece choir Gulf Film Festival Opening and Closing Ceremony entertainment Dubai Chillout Festival Past Projects

69 piece choir bringing together 4 of the finest choirs from across the UAE to perform in concert alongside Andrea Bocellli World Class Events

Abu Dhabi Formula 1 Grand Prix purpose-built stages, 6 dynamic off-track locations & 64 entertainers held over 3 days of F1 festivities

Julius Baer Beach Polo Challenge Comprehensive entertainment programme over 3 days including live bands & roaming musicians

Patrons of the Arts Awards piece orchestra and 30 piece choir, with commissioned original composition “The Sound of Dubai”

Emaar TVC, Burj Khalifa Full orchestra, conductor, soprano and musical arrangement fo internationally broadcast TVC

The Fridge continues to work with the region’s top brands and event companies: Abu Dhabi Motorsport Management / Yas Marina Circuit Abu Dhabi Tourism Authority Action Impact Al Tayer Chaloub Cartier DesignLab Dubai Culture and Arts Authority Dubai Chamber of Commerce Dubai Duty Free EMAAR Emirates Festival of Literature Emirates Airlines Flash HQ Creative ITP Jack Morton Jumeirah International Mamemo Productions Qatar Gas Rosewood Sofitel Clients

“We have worked with The Fridge on several large scale event deliveries including the 2013 Abu Dhabi Formula 1 Grand Prix and they have always managed to meet our demands and we look forward to seeing the new talent they are bringing to the region.” – Alton Craig, Yas Marina Circuit “It has been a great pleasure to work with the team at The Fridge on a number of projects and events during 2013/2014. The team are efficient and professional at all times – they have consistently worked above and beyond their scope. ” – Katie Clark, HQ Creative LLC “Shelley, her team and talents at The Fridge are trusted partners in many of our projects, particularly during the Julius Baer Beach Polo Cup Dubai 2013, where they have gone over and above in supporting us to create a milestone event. The Fridge and our other event partners have allowed us to create a strong statement that Dubai is home to world-class sporting events and international talents.” – Sam Katiela, Mamemo Productions What clients say

Here’s to supporting you on your next iconic event... Our Team, Above and Beyond P.O. Box Dubai, UAE T