MARKET UPDATE: LATEST FACTS AND FIGURES

Platform DTV Households % of UK households 5.3 million 22% 1.14 million 4.7% 564, % 951, % UK DTV Penetration, Quarter 2, 2001 UK Digital Pay-TV Growth, Millions of subscribers Q Q2Q3Q4Q Q2Q3Q4Q Q2Q3Q4Q Q2 Total analogue multichannel ITV Digital Sky Digital Digital Cable Source: Company literature. Digital pay TV is now taken in 8 million homes….

Penetration of Analogue and Digital Pay-TV Source: Company literature Q Q2Q3Q4Q Q2Q3Q4Q Q2Q3Q4Q DTV Homes Analogue multichannel homes Millions of Households Analogue multi-channel penetration continues to decline

Viewing of cable and satellite channels is growing Audience Share (Multi-Channel Homes) Cable and satellite BBC1 ITV C4 BBC2 C Jan-98 Mar-98 May-98 Jul-98 Sep-98 Nov-98 Jan-99 Mar-99 May-99 Jul-99 Sep-99 Nov-99 Jan-00 Mar-00 May-00 Jul-00 Sep-00 Nov-00 Jan-01 Mar-01 May-01 Jul-01 Source: BARB

But public service channels still account for the majority of viewing in all UK homes... Network Audience Share (All Homes) ITV BBC1 Cable and satellite BBC2 C4 C Jan-98 Mar-98 May-98 Jul-98 Sep-98 Nov-98 Jan-99 Mar-99 May-99 Jul-99 Sep-99 Nov-99 Jan-00 Mar-00 May-00 Jul-00 Sep-00 Nov-00 Jan-01 Mar-01 May-01 Jul-01 Source: BARB

…and still reach the overwhelming majority of the population Weekly reach (3 minutes consecutive) for BBC1, BBC2, ITV, Channel 4 and Channel 5 all homes, 16 February August 2001 Source: BARB

Cable and satellite channels are more popular in digital homes Channel Share By Platform Four Weeks Ending 19 August % 18% 16% 7% 6% 31% 18% 16% 13% 7% 6% 8% 5% 4% 45% 52% TerrestrialMulti-channelDigital BBC1BBC2ITVC4C5 Cable and satellite Source: BARB

Viewer profiles by type of television received Analogue Terrestrial homes Total digital homes Multi-channel homes All homes Children Profile of viewers by type of service and age, September 2001 Profile of viewers by type of service and social class, September Analogue Terrestrial homes Total Digital homes Multi- channel homes All homes ABC1C2DE Source: BARB

The average number of hours viewed per day varies according to the platform and social class... Hours Viewed per day by Social Class, September All homesMulti-channel homes Total Digital homes Analogue Terrestrial homes ABC1 C2DE Source: BARB

All homesMulti-channel homes Total Digital homesAnalogue Terrestrial homes Children Hours Viewed per day by Age, September 2001 Source: BARB …as well as age.

Whole country Scotland Northern Ireland The Borders & Isle of Man North-East Yorkshire North-West East, West & South Midlands East of England Wales & the West London South-West South & South-East Channel Viewing patterns also vary by region. Hours Viewed per day by Region, September 2001 Source: BARB