Det Sociala Nätet Web 2.0.... Peter Giger, Blekinge Tekniska Högskola 2006-09-19.

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Presentation transcript:

Det Sociala Nätet Web Peter Giger, Blekinge Tekniska Högskola

Strategic Positioning:  The web as platform User positioning:  You control your own data Core components:  Services, not packaged software  Architechture of Participation  Cost effective Scalability  Remix able data source and data transformations  Software above the level of a single device  Harnessing collective intelligence Google AdSense: customer self-service enabling the long tail Wikipedia: Radical Trust Flickr, del.icio.us: Tagging, not taxonomy Pagerank, Ebay reputation, Amazon rewiews, User as contributor Blogs, Participation, Not Publishing BitTorrent, Radical Decentralization Gmail, Google Maps and Ajax: Rich User Experience An attitude, not Technology The long tail Data as the ”Intel Inside” The perpetual beta Software that gets better the more people use it Play Small Pieces Loosly Joined (Web as componentes) Trust your users Hackability Right to Remix ”Some rights reserved” Emergent: User Behaviour not predetermined Rich User Experience Utgår från en artikel av Tim O’Reilly

FlickrDeliciousYouTubeLast.fm MySpaceGoogle GMail-> Calendar -> KalkylWritely Thinkfree Office Bloglines RSSTechnorati Bloggsök NetvibesSkypeWordpressMediawiki ListibleDigg43 ThingsMeebo BookcrossingTjuvlyssnat.seMa.gnolia Google MapsPXN8 Photo Editing TagcloudLinkedIn

Off Shots Intelligence 2.0 Author 2.0 Bibliotek 2.0 Forskning 2.0 ? Student 2.0 ?

Universal + EMI + Spiralfrog Warner + YouTube ?