1. Going social: the librarian's bag of tricks Bonaria Biancu Informare a distanza 2.0 Condividere e cooperare nel reference oggi Firenze, 12 aprile 2007

2. Knowledge economy The more users consume information, the more it grows in number and value Milestones: Cluetrain Manifesto and Participatory NetworksCluetrain ManifestoParticipatory Networks Metcalfe's Law - Reed's Law Metcalfe's LawReed's Law Competitive advantage thus economic advantage the value of a telecommunications network is proportional to the square of the number of users of the system (n2).

3. Web 2.0: the read/write web From content consumption to content creation A web of people, not just documents Web as a platform Wisdom of crowds Radical trust Harnessing collective intelligence Rich user experience The long tail Hackability Perpetual beta … October 2004 – OReilly Media coined the term Web 2.0

4. Social media Picture by Dion HinchcliffeDion Hinchcliffe

5. Architecture of participation Picture by Dion HinchcliffeDion Hinchcliffe

6. Participation = sharing + collaboration Users as co-producers and innovators of content Cognitive reward in user participation Going social = Going where the user is......and the user is on the collaborative web (Technorati, Nielsen, Pew)TechnoratiNielsenPew Social computing applications: blogs, wikis, podcasts, open archives, folksonomy, IM, VR

7. Internet users Use of the internet according to the Pew Report:Pew Report 86% GenNexters (a.k.a. Millennials and Screenagers)Millennials 91% GenXers 73% BabyBoomers Chiedi in Biblioteca 2007 statistics: 146 users, 84 aged from 13 to 25 (107 aged from 13 to 45)Chiedi in Biblioteca Purpose: social relations, working and... dating ;-) Trendsetter: USA candidates on YouTube, MySpace, Social Netwoks, Second Life and Yahoo AnswersSocial NetwoksYahoo Answers

8. Library 2.0 September 2005 – Michael Casey (LibraryCrunch) coined the term Library 2.0 = web 2.0 concepts and applications in the LIS realm (but there isnt agreement on the definition)LibraryCrunch and also… Librarian 2.0 = Librarian + Web 2.0 L2 is not just technology, it is an attitude (nevertheless web 2.0 is a significant part of the equation)

9. Library 2.0 meme map

10. Library's blog Conversation between librarians and users Free comments Chat Blogroll Photos Reminders of events Most read posts Badges of information from other sources

11. Blog @lla tua biblioteca

12. Podcast Audioguides Interviews Events recording Library tours Tutorials Teens and kids' stories

13. BRAINcast

14. Collaborative tools Wiki Google Docs&Spreadsheets Calendar MSN Messenger/Skype blackboard Customised search engine

15. Swicki Biblioteca 2.0Biblioteca 2.0

16. Online repositories Open source software for gathering resources for librarians and users Social features: rates, comments, recommendations, search alerts, collaborative editing COPPUL Animated Tutorial Sharing Project on DSpace COPPUL Animated Tutorial Sharing ProjectDSpace Ohio University BizWiki on MediaWikiBizWikiMediaWiki LINX on Scout Portal Toolkit LINXScout Portal Toolkit

17. LINX @ UNIMIB Recommendations saved searches mail alerts RSS

18. Mash up your information and... Subject-based channels Blogs RSS guides Search alerts (OPACs, databases, e- journals, search engines...) Podcasts Wikis Social tagging Events

19. Create the next thing

20. Social networking Del.icio.us Flickr YouTube ITunes SlideShare Second Life Ning MySpace Create Publish Share Collaborate Connect Re-mix Archive (first, play yourself)

21. Clark County Public Library on MySpace

22. But dont' forget... By disaggregating the information within its system the library can deliver just what is needed to a user, provide connection into mashups, and can live in the space of the user instead of forcing the user to come to the space of the library (Participatory Networks)Participatory Networks

23. The real life (1)

24. The real life (2)

25. The goal and the mission Librarians have the responsibility to Have conversations with users in many ways, on many devices Gather information users need Organize information and data Create, share and remix information in new creative ways Go where the users are (at least online ;-)

26. Questions? Bonaria Biancu -- aka The Geek Librarian Biblioteca di Ateneo -- Università di Milano-Bicocca mail: bonaria.biancu@unimib.itbonaria.biancu@unimib.it blog: http://bonariabiancu.wordpress.comhttp://bonariabiancu.wordpress.com library web: http://www.biblio.unimib.ithttp://www.biblio.unimib.it