Government Online Content: Value to the People Connie Clem Gov 2.0 Camp - Rocky Mountain Boulder, CO USA June 11, 2010
Making It Happen Task #1 - Bring leadership into agreement that - Information flow (using online tools) needs to be central to the agency's management strategy. Peripheral attention and buy-in isn’t good enough any more. 2.0 Camp – June 2010
Why Focus on Online Content? 2.0 Camp – June Get more mileage/impact out of your info 2.Foster understanding and approval of agency’s performance 3.Create community, tribe, social capital in online space 4.Improve efficiency 5.Create greater reach 6.Meet previously unmet needs
Messages: “Be where the people are -- online.” “Pull people to our content by reaching them in social media.” 2.0 Camp – June 2010
Content is King (+ Queen) Government users expect to: – Acquire information for personal/business use – Understand actions, decisions – and give input – Know where government money is going 2.0 Camp – June 2010
What Do Users Want? Look at internal clues: Mission Data resources Operational bottlenecks Time sinks... What can move online? 2.0 Camp – June 2010
What Do Users Want? Look at clues from users: Evaluations Feedback Needs assessments Web usage and search data 2.0 Camp – June 2010
What Do Users Want? Do new research: Surveys Focus groups Wikis Interactive platforms: Ideascale 2.0 Camp – June 2010
Content Channels Multi-stream social media updates – Both/and, not either/or Less text, more multi-media – Are you YouTube ready? Participatory methods: comments Embeddable content: widgets Mobile 2.0 Camp – June 2010
Team Approach Collaborative model: integrated teams, no more “we don't do web” Mix it up Include veteran staff, not just digital natives Plan for balancing review authority with rapid response Define rules of engagement Let staff play to learn 2.0 Camp – June 2010
New Skills Pushing the right content Recognizing what info has value (tree vs forest) Extracting the key points (user focus) Establishing a voice Measuring results 2.0 Camp – June 2010
Fear of the Unknown Threats exist in both directions: “What happens if we do it?” – Openness = questions, critiques “What happens if we don’t?” – Falling behind 2.0 Camp – June 2010
What’s Next? “New York City Hiring Chief Digital Officer” “... coordinating the city's Web 2.0 initiatives and social media policies.” Jun 4, 2010, News Report, Camp – June 2010
Check Out: Public input - U.S.PIRG study on states’ $$ transparency - Buckets of data - Widgets Mobile + web updates, public safety - Nixle.com 2.0 Camp – June 2010
Share your ideas + successes Camp – June 2010