1. Technology, Tools and Techniques to Improve Public Engagement ILG Webinar June 18, 2014 10:00am – 11:00am

2. www.ca-ilg.org Speakers Consultant, Regional Government Services Brian Moura Director, Common Knowledge Susan Stuart Clark Moderator: Christal Love Lazard, Public Engagement Program, ILG

3. www.ca-ilg.org ILG Mission Promoting good government at the local level Practical, impartial and easy-to-use materials

4. www.ca-ilg.org A Brief Overview Of Tools To Consider WebsiteSocial Media Blogs and e-newsletters Local Agency TV channels Online Surveys Open Data Code for America CrowdsourcingMobile Apps

5. www.ca-ilg.org Polling Question

6. CK

7. Why broaden participation in local decision making Why What types of online decisi on input tools are agen cies using What How to implement to enhance outcomes How

8. Testing the WatersTesting the Waters, May 2013 report with findings from 900 California local officials.

9. County Board / City Council County Board / City Council Planning Commission Other Boards & Commissions Directly Affected Residents “Professional” Citizens Advocates Service Providers “Quiet” Public Staff Experts

10. Benefits of Digital Engagement Reach more diverse residents More informed participation Invite broader range of perspectives Concrete data for reporting and evaluation

11. Draft Plan or Ordinance Policy Decision Community Meetings & Workshops Online Consultation Expand Perspectives/Options Public Hearings Council Meetings Shared Understanding of Key Issues Revised Plan/ Options Public Decision-Making Process Review Choices/Trade-offs

12. Choosing Online Engagement Tools InformConsultInvolveCollaborateEmpower Web pages E-notify Videos/podca sts Simulations Survey/poll Invite feedback E-comment (& comment on others’ comments) Ideation Trade-offs Mapping Online forum Interactive community planning Hackathon Ideajam Citizens report and use data Neighbor to neighbor apps Purposes drive selection of tools:

13. Local Government Examples Planning/Transportation Strategic Planning/Budgeting Specific Policies Quality of Life

17. AMBAG Long Range Transportation Plan

18. Effective Use of Online Engagement D e f i n e e n g a g e m e n t p u r p o s e, h o w i n p u t w il l b e u s e d a n d o u t c o m e s s h a r e d 1 - Let Purpose Drive Tool C l a r i f y n e e d e d s t a f f c a p a c i t i e s - - p l u s a u d i e n c e, o u t r e a c h, i n f o r m a t i o n s t r a t e g y 2- Understand Staffing Needs A n n o u n c e d i g i t a l i n t e r f a c e v i a m u l t i p l e p l a t f o r m s / p a r t n e r s ; s e e d t h e c o n v e r s a t i o n 3 – Outreach Strategy Use online setting to provide visual information, tiered for different audiences 4 – Community Oriented Info Adopt a “learning attitude” for continuous improvement

19. Susan Stuart Clark ssclark@ckgroup.org www.ckgroup.org Thank you for your public service!!

20. Improving Public Engagement Technology, Tools & Techniques Brian Moura Local Government Consultant Regional Government Services bmoura8@Comcast.net June 18, 2014

21. Improving Public Engagement Essential part of local gov Essential part of local gov New programs & projects New programs & projects Proposed developments Proposed developments Budget & General Plan Budget & General Plan How do we engage public? How do we engage public? New technologies & tools New technologies & tools Being “multichannel” Being “multichannel” Linking sources to events Linking sources to events Things you already own Things you already own Working as a team Working as a team

22. Providing Information Tools & Technologies Tools & Technologies City/County Web Site City/County Web Site Document Mgmt System Document Mgmt System City TV Channel, You Tube City TV Channel, You Tube Things to Consider Things to Consider “Go to” place for all info “Go to” place for all info Create sections for proposals Create sections for proposals Calendar of Meetings/Events Calendar of Meetings/Events Post all Agendas + Materials Post all Agendas + Materials Meeting videos + clips Meeting videos + clips

23. Getting the Word Out Tools & Technologies Tools & Technologies Email Lists Email Lists Newsletters Newsletters Facebook, Twitter, Blogs Facebook, Twitter, Blogs Things to Consider Things to Consider Notify: meetings & workshops Notify: meetings & workshops Inform & Tell the story Inform & Tell the story Calendar of Meetings/Events Calendar of Meetings/Events Direct public to Web Site & Document Mgmt. for details Direct public to Web Site & Document Mgmt. for details

24. Inviting Public Input & Comments Tools & Technologies Tools & Technologies Email links & addresses Email links & addresses Web Survey Software Web Survey Software Online Forums & Ideas Online Forums & Ideas Participatory Budgeting Participatory Budgeting Things to Consider Things to Consider Goal: Gather ideas & input Goal: Gather ideas & input Email address for comments Email address for comments Survey software can be used for input forms Survey software can be used for input forms Budget simulations – with tech or not – can bring more input Budget simulations – with tech or not – can bring more input

25. Emerging Technologies Tools & Technologies Tools & Technologies Creating Apps & Magazines Creating Apps & Magazines Open Data & Viewers Open Data & Viewers HD Video, HDR & Beyond HD Video, HDR & Beyond Things to Consider Things to Consider Convert info into apps & mags Convert info into apps & mags Briefing book for General Plan Briefing book for General Plan Video “pops” with new tech Video “pops” with new tech Open Checkbook tells public vendors paid, money spent Open Checkbook tells public vendors paid, money spent

26. www.ca-ilg.org Questions & Answers

27. www.ca-ilg.org ILG Public Engagement and Technology Resources Publications, tools and case story examples available here: http://www.ca- ilg.org/public- engagement-technology

28. Thank You! The webinar recording will be available on ILG’s website shortly If you have additional questions please contact Melissa mkuehne@ca-ilg.orgmkuehne@ca-ilg.org