THE PACKAGING ARENA THE MOST INNOVATIVE ENVIRONMENT FOR CONSUMER DRIVEN AND SUSTAINABLE PACKAGING DEVELOPMENT IN EUROPE RESEARCH INTERNATIONALISATION NEW BUSINESSES INNOVATION

Our strength lies in a network of members and partners, in Sweden and internationally. Our member companies represent the whole chain of the development process. MEMBER COMPANIES Attityd i Karlstad AB Aditro Logistics Barilla Sverige AB Billerud AB BrobyGrafiska Utbildning Bulldozer Reklambyrå BVD AB Clara Reklambyrå AB Cloetta Sverige AB EskoArtwork Evermarks Original Exonera AB FlexoPartner AB Front Pac AB Gazl AB Hynell Patenttjänst AB Ingridpac AB Invopack AB Karlstads Universitet Konsum Värmland Ek. för. Korsnäs Frövi AB Lietpak Löfbergs Lila AB Maxi ICA Stormarknad Packmarknaden Miller Graphics Scandinavia AB Motherland AB Nordic Paper Norrköping Science Park AB Ord & Bild Reklambyrå Partners Reklambyrå PipeChain AB Printplant AB 
 Procordia Food AB Promens Lidköping AB Rottneros Bruk AB SCA Packaging Sweden AB Scandipac AB Smurfit Kappa Sverige AB Stora Enso Skoghall AB Sun Chemical AB SweFlex Svenska FlexografiInstitutet AB Svenska Mässan / Scanpack The Packaging Greenhouse The Paper Province Tryckeri Knappen AB UMV Coating Systems AB 


THE VALUE STAR Universities Branding bureaus Printers Research centers Research companies Service developers Designers Retailers Converters Brand owners Material producers Machine suppliers Packers We have a broad network with access to unique knowledge and different competences. Our network exists of member companies, other companies within the packaging industry, strategic partners, organizations, educations and universities. Our network covers large parts of the world, for us and for the industry in Sweden important markets. The network makes it possible to find new suppliers and partners, we help companies to find right contacts on an international market and we spread knowledge from universities and research.

THE SERVICE RESEARCH CENTER at Karlstad University, Sweden, is one of the world’s leading research centers focusing on service management and value creation through service. 14 out of 58 researchers are specialized on packaging. A unique professorship in products and services in a packaging context. PAPER SURFACE CENTRE is active in the area of coating, surface treatment and graphic technology of mainly forest industrial products. Vision to be a prime international research centre for future sustainable functional surfaces of paper and paperboard. HIGH LEVEL OF KNOWLEDGE UNIQUE COMPETITIVE ADVANTAGE BETTER PACKAGING BETTER BUSINESS RESEARCH

PACKAGING CONSULTANCY Market Insight Consumer Tests Prototyping Packaging Research Packaging Development HelpDesk Japan Workshops & Seminars

WHY JAPAN? Land Area : 377,835 sq km (60/195) Population : 127,967,000 (10/196) Birth Rate : 1.27 (184/195) GDP : 4,384 bio USD (2/179) Average Life Expectancy : 82 (1/192) Land Area : 449,964 sq km (54/195) Population : 9,119,000 (88/196) Birth Rate : 1.80 (151/195) GDP : 455 bio USD (18/179) Ave. Life Expectancy : 81 (4/192) Dalahäst ダーラヘスト（ダーラナホース） sources: land CIA (2006) population 2007est UN (2006) life expectancy WHO (2006) birth rate 2005-2010 average UN (2006) GDP IMF (2007) Sources :CIA, UN, WHO and IMF

PAST JAPAN Gifts, sometimes for shrine ritual is the origin of the Japanese packages.

NOW UPDATED – with modern packaging

DRIVERS

Japanese consumer demands… High premium on freshness Very high quality demand - Package appearance Always looking for product innovations - Frequent new product launches Increasing preference for healthy products - High awareness of ingredients - 60% of purchasers check calorie

WHY THE PACKAGING ARENA? World leading packaging design companies Tools and technologies for understanding the consumer Specialized university education and pioneering research in packaging design and service research. Efficient cooperation between different competences for optimizing a new package

Swedish innovations - closer than you think

INTERNATIONAL NETWORK/PARTNERS Faraday Packaging Partnership, Mintel International, GNPD Chinese Packaging Federation, CPF Kitech, South Korea Hansol Paper, South Korea CRIT, Bologna Italy JPI, Japan Packaging Institute IPPJ, International Packaging Professionals Japan Dai Nippon Printing, Japan The Pack Corporation, Japan Toyo Seikan, Japan Tokan, Japan

APPLICATION AREAS TRAYS & BLISTERS Enhanced thermoformed packaging while moving to a Sustainable material BOXES & DISPLAY Unique design with shapes & extended embossing PAPER CUPS Allow free shapes, textures, patterns & embossing

INTERNATIONALISATION

Materials Science / Invest Packaging&Fiber Investments 2009-10 by market / region Skåne Värmland - TPA Västernorrland - Åkroken Norrköping - NOSP SBA Other China 1 Japan 3 4 2 South Korea India Europé North America RoW Total 7 5 6

”Foothold for the Scandinavian and European market”