1. IEEE China Office Lan Wang Project Manager, IEEE China Office Kolkata, India March 2012

2. IEEE China Office Approved by IEEE BoD in 2006 Strategy –Increase visibility of IEEE and its members in China –Further local engagement of and collaboration with IEEE Members, industry, government, academia and related organizations –Maximize IEEE influence and impact locally through valued programs, products and services

3. IEEE China Office Location Science Park of Haidian District, Beijing 3

4. IEEE China Office Location Science Park of Haidian District, Beijing 4 IEEE China Office Tsinghua University Peking University Chinese Academy of Sciences

5. IEEE China Office Location Science Park of Haidian District, Beijing 5 6/13/2014

6. IEEE China Office Global Offices China Office Frank Zhao Product Manager Frank Zhao Product Manager Lan Wang Project Manager Lan Wang Project Manager Violet Cheng Office Admin Violet Cheng Office Admin Staff Ning Hua Director of China Operations Ning Hua Director of China Operations Qing Li Client Srv. Mgr. Qing Li Client Srv. Mgr. Standards Manager 2012 Planning Conference Manager 2012 Planning

7. IEEE China Office What we do in China 6/13/20147 Membership Activities Standards Activities Technical Activities Educational Activities Publication Activities Corporate Activities Serve, support and engage members and volunteers Membership development Localize materials – website, flyers, etc. Attract Chinese companies to SA Workshops / seminars Develop relationship with local SDOs Standard education Conferences Chapters Certification programs Promote IEEEs visibility Engage with government Support IEEE President visits Attract Chinese journals Spectrum Chinese version IPR protection Accreditation/ University program evaluation Technical English Program TISP

8. IEEE China Office Membership IEEE 2011: 9,273 2006: 4,300 Higher grade: 73% Students/GSM: 27% Opportunity/Challenge Chinese Institute of Electronics: 100,000 China Computer Federation: 14,000 China Institute of Communication: 80,000 Chinese Society for Electrical Engineering: 100,000 6/13/20148 IET 2011: 3,500 Higher grade: 18% Students: 82% 115%

9. IEEE China Office Conferences IEEE 2011: 195 2006: 67 Opportunity/Challenge Number of scientific and technical paper published by Chinese authors in 2010*, In English: 121,500 In Chinese: 530,600 6/13/20149 IET 2011: 12 Quantity? Quality? 191% * Data from Institute of Scientific and Technical Information of China

10. IEEE China Office Standards IEEE-SA 14 Chinese corporate members 10 Standards initiated by Chinese corporations 3 MoUs with Chinese SDOs Opportunity/Challenge Standards as a tool for Chinas (indigenous) innovation Standards-taker->Standards-shaper In 2010, China initiated 227 international standards * 6/13/201410 For China, an international standards is a standard developed under the umbrella of an international institution recognized by China, in most cases the United Nations. Standards developed by US or EU SDOs are not recognized * Data from Standardization Administration of China

11. IEEE China Office Educational Activities IEEE Accreditation workshops 2006/2007/2008/2009/2010 University program evaluations 3 evaluations in 2011 T-I-S-P workshop 2009 Technical English Program 2010, 2012 (planning) Opportunity/Challenge Market volume of China continuing professional education* 17B USD 6/13/201411 * Data from China Higher Education Reform and Development Network IEEEs business model?

12. IEEE China Office 2012 and Beyond Membership growth to 10,500 by end of 2012 China should be among top 4 in 5 years Consolidate conferences in China Streamline the process to increase high quality conferences while reducing the number of low quality events Increase China participation in SA International standards -> Global standards Standards education Evaluate Chinese continuing education market, and develop a business plan to tap into this market Technical English Program Workshop (2012) cn.ieee.org IEEE Spectrum Chinese version Chinese social media (weibo) 6/13/201412

13. IEEE China Office Summary China has been moving into technology-centered global competition, which means great opportunities for IEEE In almost every aspect of IEEEs businesses in China, we have been enjoying pretty rapid growth while facing serious competition and challenges Significant differences existing across countries may require IEEE to find its own approaches to face competitions and cope with challenges IEEE China Office is the Operations Center in China to develop IEEEs activities in China 6/13/201413

14. IEEE China Office 6/13/201414 Thank you!