Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?
Department of Alabama COMMUNICATION REQUIREMENTS Sender Medium Receiver Feedback
Department of Alabama WHAT COMES TO MIND WHEN THE PUBLIC THINKS… DISABLED
Department of Alabama
WHAT COMES TO MIND WHEN THE PUBLIC THINKS… VETERAN
Department of Alabama
WHAT COMES TO MIND WHEN THE PUBLIC THINKS… DISABLED VETERANS
Department of Alabama
WHAT ONE GLARING THING WAS MISSING FROM EACH OF THE SEARCHES CONDUCTED?
Department of Alabama EQUAL RESULTS FOR WOMEN VETERANS!
Department of Alabama DAV FULFILLING OUR PROMISE TO THE MEN AND WOMEN WHO SERVED Exclusivity is out and Inclusivity is taking the forefront…
Department of Alabama DAV IS CHANGING THE PUBLIC’S MINDSET Not Disabled Enabled through benefits, training and resourcefulness…
Department of Alabama
Words to USE: Service men and women Veterans Heroes* Defenders of freedom Defenders of the American Way of Life Injured heroes* Words to AVOID: Members of the Armed Forces, Military or Soldiers Warriors Defenders of liberty, the free world, or democracy Disabled * Use with general public and prospective supporters, not veterans. FROM THE LANGUAGE GUIDE