HM King of Spain Archbishop Desmond Tutu Sir Bob Geldof Sir Ben Kingsley David Bowie Robbie Williams Paul McCartney Heather Mills McCartney Sir Michael Caine Lady Shakira Caine Coldplay Ewan McGregor Yoko Ono Moby Claudia Schiffer Sarah Ferguson Duchess of York Jerry Hall Christopher Reeve Dana Reeve Susan Sarandon Sir Richard Branson Donna Karan Heidi Klum Joss Stone Gillian Anderson Nicole Kidman Kaiser Chiefs Courteney Cox David Arquette Pierce Brosnan Lucy Liu George Clooney Penelope Cruz Laurence Fishburne Samuel L Jackson Sir Roger Moore Giorgio Armani Minnie Driver Green Day Ozzy Osbourne Slash Gwen Stefani Pharrell Williams Snoop Dogg Dame Shirley Bassey The Killers Phil Collins Franz Ferdinand Alan Rickman Scissor Sisters Stereophonics The Prodigy Jodie Kidd Benicio del Toro John Travolta Whoopi Goldberg Foo Fighters McFly Naomi Campbell Sir Steven Redgrave Deepak Chopra Adrien Brody Toni Collette Ringo Starr Ronnie Wood Annie Lennox Anjelica Huston Grayson Perry

The Campaign The campaign encourages a generation of 21st Century Leaders to take ownership of a charitable cause Over 400 celebrities in film, fashion, music and sport Over 700 unique celebrity artworks: their symbol of hope, handwritten message of hope, and signed self-portrait Unique products inspired by celebrity artworks Celebrity-supported gala dinners, auctions, concerts Proceeds support celebrities’ chosen charities

Footwear Limited edition sk8-hi’s and slip-ons Launched July 2006 Slipknot Apr 2007 The Prodigy Ozzy Osbourne Lemmy Kilminster Jan 2008 Limited edition sk8-hi’s and slip-ons Launched July 2006 1,600 stores across Europe

Backpacks The Prodigy Ozzy Osbourne Kaiser Chiefs Lemmy Kilminster The Hives Slash Limited edition backpacks Launched August 2006 1000 stores across Europe

Wristbands 128 stores across UK 320 counter-top units Slash Snoop Dogg Green Day Mastodom Nicko McBrain Ewan MacGregor Anthrax System of a Down Daron Malakian Serj Tankian David Bowie Ozzy Osbourne Lemmy Kilminster Franz Ferdinand Joss Stone HIM Mat Hoffman Paul McCartney Rob da bank McFly: Tom Fletcher Danny Jones Dougie Poynter Harry Judd The Kaiser Chiefs: Ricky Wilson The Killers: Brandon Flowers Mark Stoermer David Koening Ronnie Vanucci Scissor Sisters: Ana Matronic Jake Shears JJ Garden Paddy Boom 128 stores across UK 320 counter-top units

T-shirts Limited edition T-shirts and jeans Launched January 2007 The Doves Kaiser Chiefs Bloc Party Limited edition T-shirts and jeans Launched January 2007

T-shirts Susan Sarandon David Bailey Heidi Klum Curt Smith Paul McCartney Paloma Picasso Penelope Cruz Phil Collins Lucy Liu Ringo Starr Slash McFly Anjelica Huston Mel C George Clooney Sarah Ferguson Samuel L Jackson Grayson Perry Frederick Forsyth Annie Lennox Franz Ferdinand Laurence Fishburne 24 celebrity artwork T-shirts Launched 2006 680 stores in Japan

Ceramics First 12 giftboxed mugs launched November 2006 worldwide Sir Roger Moore Sir Michael and Lady Shakira Caine Giorgio Armani Donna Karan George Clooney Nicole Kidman Ewan MacGregor David Bowie Minnie Driver Coldplay Samuel L Jackson Claudia Schiffer First 12 giftboxed mugs launched November 2006 worldwide

Sir Michael and Lady Shakira Caine Cosmetics Sir Michael and Lady Shakira Caine Minnie Driver Special edition beauty boxes Launched Christmas 2005

Media Exposure

Jodie Kidd Paul Smith Giorgio Armani Toni Collette HOPE

Lucy Liu Jerry Hall Stereophonics Sir Roger Moore LOVE

Whoopi Goldberg The Ordinary Boys Suggs Lemar PEACE

Alan Rickman Gina McKee Bob Geldof Stella McCartney PLANET EARTH

Summary High calibre cause-related marketing programme Celebrity designs Celebrity support / appearances Instant PR generator Fundraising campaign with integrity and credibility