POST ANALYSIS Festive Feast Mega Navidad 2010. Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy C COB Families/Friends.

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Presentation transcript:

POST ANALYSIS Festive Feast Mega Navidad 2010

Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy C COB Families/Friends Gathering/Special Occasion KFC offer solution to holding gathering Strategy Focus Layer Drive Transactions during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Drive Transactions during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Marketing Strategy Triggers Desired Outcome Desired Outcome Please include an example of Promotion Main Pictorial “Great Deal” for Gathering Meal “Free” Offer Transactions Driver “Great Deal” Dinner Carry Out Aggressive price point “Best Deal” for large pack offer FREE Cake (big pull/benefit consumer)

Ticket Average Customer Base Lunch and Dinner Social / Group focused At Restaurant / At home Family gatherings / Friends reunion To connect with family / friends The Magnet Dine In Celebrate a Special Occasion Layer Target Core Need Strategy Focus COB Families / Friends Triggers Desired Outcome Social Dimension BYA Drive Via (Through) Main Channel Occasion Place to eat Communication Platform Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion Christmas Family Strategy Keeping a KFC Tradition…. EXAMPLE

Promo Performance Plese fill excel document with as much Information as you can in order to have a robust post analysis from the region Por favor llenar el documento de excel con la mayoria de informacion que este Disponible para poder analizar

Main competitor information during promotion Pricing: Competitor: Island Grill Holiday Family Feast – Whola Chicken $ Promotion: Burger King Friends and Family Christmas Feast $