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POST ANALYSIS Festive Feast Mega Navidad 2010. Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy COB Family Celebrate.

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Presentation on theme: "POST ANALYSIS Festive Feast Mega Navidad 2010. Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy COB Family Celebrate."— Presentation transcript:

1 POST ANALYSIS Festive Feast Mega Navidad 2010

2 Target Core Need BYA drive Occasion Main Channel Competitive Strategy Competitive Strategy COB Family Celebrate a special occasion Connect with family Strategy Focus Layer Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Drive Ticket Average during Holiday Season by targeting Families and Friends that want to Celebrate a special occasion. Marketing Strategy Triggers Desired Outcome Desired Outcome Family Gatherings Ticket Average Weekends / Holidays Carry out/ Dirve Thru/ Dine In Protect the COB business

3 Promo Performance Plese fill excel document with as much Information as you can in order to have a robust post analysis from the region Por favor llenar el documento de excel con la mayoria de informacion que este Disponible para poder analizar

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5 Main competitor information during promotion Pricing: Competitor: CAMPERO8 pieces+Fries (Grilled or Fried)$ 12.87 Promotion:


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