Fashion Merchandising

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Presentation transcript:

Fashion Merchandising 2.06 Recognize current fashion trends

Details Specific elements (collar, sleeves, shoulder treatments) within a silhouette that provide form or shape.

Faux Fake; imitation

Hue Technical name for color; name given to a color, such as red or yellow, that distinguishes one color from another

Line A group of styles and designs that are produced and sold as a set of new selections for a given season.

The overall form or outline of an outfit or clothing style. Silhouette The overall form or outline of an outfit or clothing style.

The way a surface looks and feels, including garments and accessories. Texture The way a surface looks and feels, including garments and accessories. *Snake Skin *Crocodile Skin

Trimmings Decorative materials such as buttons, laces, and braids that are added to enhance the design.

Argyle A knitting pattern of varicolored, diamond-shaped areas on a solid background.

A durable cut-pile fabric with vertical ribs usually made of cotton. Corduroy A durable cut-pile fabric with vertical ribs usually made of cotton.

Flannel A soft woven cloth of wool, or a blend of wool and cotton or synthetics used in undergarments and sleepwear.

Herringbone A pattern consisting of rows of short, slanted parallel lines with the direction of the slant alternating row by row; used in masonry, parquetry, embroidery, and weaving.

Technical term for color hue slant alternating row by row Faux Argyle Technical term for color hue slant alternating row by row herringbone

Houndstooth A woven fabric design of continuous broken checks or four-pointed stars so named because it resembles the jagged teeth of a hound; also called four-and-four check.

Jersey Knit A smooth, light-weight knit used for dresses, skirts, sportswear, and underwear.

A brocaded fabric woven with metallic threads, often silver or gold. Lame’ A brocaded fabric woven with metallic threads, often silver or gold.

Fabric made with yarn from the long silky hair of the Angora goat. Mohair Fabric made with yarn from the long silky hair of the Angora goat. * Both the hat and dress are made entirely out of mohair

Plaid Cloth with a pattern consisting of stripes of various widths and colors crossed at right angles against a solid background.

Tweed A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface; used for jackets, suits, skirts, coats, and upholstery.

Which term? The shirt was made with a light weight knit fabric lame Jersey knit lame Pajama are made from Flannel A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface tweed

Additional vocabulary words Garment: An article of wearing apparel such as a dress, suit, coat, evening gown, or sweater. Style: A design, shape, or type of apparel item distinguished by the particular characteristics that make it unique; basic characteristics or distinguishing features of a garment. Market Week: The scheduled period of time during which producers officially introduce their new lines of merchandise and retail buyers shop the various lines.

Sources of Information Used for Research Trade Publications Magazines, newspapers, books, and websites about what is current in a specific industry. Examples: Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)

Sources of Information Used for Research Consumer Publications Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. Consumer publications are broken down into several categories: males, females, and teenage readers. Examples: Males: GQ, Details, CODE; Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O; Teenagers: Teen, Seventeen, YM, Teen Vogue Websites

Which definition? Adding lace to a shirt is… Four and four checks Trimmings Trade publication Four and four checks Houndstooth

Researching current fashion trends Importance of researching trends Top designers show their collections twice each year. Editors and buyers analyze the collections for new ideas that might influence fashion direction. Understanding and recognizing current trends is critical in planning for the future.

Researching current fashion trends (cont.) Areas of consideration for researching trends across all segments of the fashion industry Newest styles and silhouettes Colors for the upcoming season Newest developments in the fiber and fabric market Current labor prices Location of manufacturer facilities

Which term? Cut-pile fabric with vertical ribs Corduroy Collar, sleeves, shoulder treatments within a silhouette Details Fabric made with yarn from the long silky hair of the Angora goat Mohair Ebony, YSL, Teen Vogue Consumer publications

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