Consumer Behaviour MMM Sem IV. CB & Marketing concept Production Orientation Sales Orientation Marketing Orientation.

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Presentation transcript:

Consumer Behaviour MMM Sem IV

CB & Marketing concept Production Orientation Sales Orientation Marketing Orientation

STP with captive consumers Need Want Desire

Marketing Mix & CB Product Price Place Promotion

CB & Brand Success Consumer & Marketer’s Strategy Developing Consumer Needs Eg. Nestea & Britannia Biscuits

Customer Value, Satisfaction, Trust & Retention Marketing Orientation to Consumer Buying Behaviour Value Creation Building Customer Trust Securing Customer Retention

CB & Economic Instability Role of Consumer In Economic Recession USA Europe Asia DEBATE