1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) iCargo 1st Review Meeting Brussels 5/12/12 WP7 Business Models, Assessment and Exploitation 1 Paolo Paganelli Bluegreen Strategy srl

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) WP7 at a glance Main results achieved in Task T7.1 – Deliverable D7.1 released – identification of the potential and available market of iCargo Main results achieved in Task T7.2 – Deliverable D7.2 released – definition reference business models – iCargo Ecosystem identification and evolution Plan of the next activities and steps Agenda 2

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) Main Goal of WP7: to provide business models for iCargo technologies and services. WP7 at a glance 3  To assess the potential market for low-carbon services.  To develop Reference Business Models for components of the iCargo Ecosystem.  To demonstrate benefits for private and public stakeholders.  To develop roadmaps for convergence of ICT research.  To support partners in planning for commercial exploitation of iCargo results.

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 4 APPROACH: market analysis performed on the basis of the main actors involved in the iCargo Reference Value Chain Scope of exploitation plans  NEXT STEPS Deliverable D7.1: main achieved results Scope of D7.1

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 5 APPROACH: market analysis performed on the basis of the main actors involved in the iCargo Reference Value Chain 7,5 Mt (15 Mt* 50%) < iCargo potential market < 12 Mt (15 Mt * 80%) where 15 Mt is the estimation of the total movement of cargo in Europe. Potential market of iCargo: volumes of cargo (in tons) moved globally by companies interested in lowering the environmental impact. Analysis of Logistic Service Customer (LSC), Freight Service Integrators (FSI) and Logistic Service Providers (LSP) interested in the enhancement of logistic and environmental performances. Deliverable D7.1: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 6 APPROACH: market analysis performed on the basis of the main actors involved in the iCargo Reference Value Chain 17% (2,5 Mt) < iCargo available market (current scenario) < 27% (4 Mt) 23% (3,5 Mt) < iCargo available market (2015 scenario) < 37% (5,6 Mt) 32% (4,8 Mt) < iCargo available market (2020 scenario) < 51% (7,7 Mt) Identification of impact of ICT on the logistic operations (on transportation, costs, environmental performances) to find out: features to be implemented, barriers to be overcome by iCargo solutions. Available market of iCargo: share of potential market represented by companies having matured the ınterest to participate in the iCargo Ecosystem Deliverable D7.1: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 7 APPROACH: collection of current business models of LSC, FSI, LSP and ISI based on the common well-known Osterwalder Canvas; mapping current business models by the different involved actors and the business and technical innovations introduced by iCargo (so called “jobs-to-be-done”); Main aim: to define the the Reference Business Models for Low-Carbon Supply Chains for organizations operating in iCargo Ecosystem. Deliverable D7.2: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 8 Deliverable D7.2: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 9 APPROACH: collection of current business models of LSC, FSI, LSP and ISI based on the common well-known Osterwalder Canvas; mapping current business models by the different involved actors and the business and technical innovations introduced by iCargo (so called “jobs-to-be-done”); creation of a template to examine and define reference business models; Main aim: to define the the Reference Business Models for Low-Carbon Supply Chains for organizations operating in iCargo Ecosystem. Deliverable D7.2: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 10 Deliverable D7.2: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 11 APPROACH: collection of current business models of LSC, FSI, LSP and ISI based on the common well-known Osterwalder Canvas; mapping current business models by the different involved actors and the business and technical innovations introduced by iCargo (so called “jobs-to-be-done”); creation of a template to examine and define reference business models; definition and analysis of the iCargo Ecosystem in terms of its components and evolution. Main aim: to define the the Reference Business Models for Low-Carbon Supply Chains for organizations operating in iCargo Ecosystem. Deliverable D7.2: main achieved results

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) iCargo Ecosystem – composition and evolution 12

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) Deliverable D7.5, “Exploitation Handbook” to be released; Organization of planned Workshops with the following approach: Next steps 13 applying the Osterwalder Canvas to describe their current business model; recognizing their role in the defined Reference Business Models, identifying their position in the iCargo Ecosystem. Involve, support and guide iCargo partners in defining their exploitation plans by:

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) Back-up slides 14

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 15 LSC - Retailers evolution in the iCargo ecosystem

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 16 LSC – Manufacturers evolution in the iCargo ecosystem

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 17 FSI evolution in the iCargo ecosystem

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) 18 LSP evolution in the iCargo ecosystem

1 st Review Meeting, Brussels 5/12/12 – WP7 (P. Paganelli, Bluegreen) ISI evolution in the iCargo ecosystem 19