Remuneration of using Green IT June 18, 2008

2 Agenda Approaches to green computing Drivers for adopting green technologies Progress so ICICI Financial ICICI The Next Steps

3 Approaches To Green Computing

4 Green IT initiatives in the market place-A status Over 50% of customers consider IT vendors' "greenness" when selecting a supplier One-third of customers already consider it "important" to "very important" that IT suppliers have green offerings Almost 80% of executives say that Green IT is growing in importance for their organization 90% of CIOs acknowledge that Green IT is a growing global phenomenon Source: IDC Green IT survey

5 A 360 degree approach Entire organization is responsible for managing environmental issues Adopt environment friendly e-waste disposal techniques The Mantra: Low cost = Efficient = Green Implement solutions and best practices to solve power and cooling problems Create metrics to track energy efficient and environment friendly projects Establish environmental factors as hygiene factors

6 Some specifics Negotiate on IT investments Thin clients or blades 100% online invoicing Flat Screen PCs Wireless devices and applications Implement PC Snoozer Turning off screen savers IP VPN Personal loans Server virtualization Calculate carbon footprint energy efficient servers low cost procurement Focused steps for a Green Horizon ahead Consolidation Print Management User Mobility Thin provisioning

7 Drivers For Adopting Green Technologies

8 Paramount adoption motivators The # 1 driver- reduction in operational costs Significant market opportunities for green companies Increased environmental awareness, social responsibility The pursuit of carbon credit Regulatory Pressures

9 IT response to the green challenge Energy optimized servers use approx. 18% less power Storage consolidation through thin provisioning & dynamic capacity management saves up to 45% of power & cooling for storage Virtualization can save up to 70% of the energy required Smart cooling tactics and save upto 40% of the current energy consumption Enabling server processor power saving features saves power upto 23%

10 Progress So ICICI

11 The ICICI way Implemented virtualization and consolidation in a big way Purchasing greener hardware Recycle electronic equipment responsibly Reduce power consumption by turning off PCs in the evening Reduced paper consumption

12 Progress so far-A case study Server De-inductions From April 2006 to April 2007 Telling factsTotal Servers Disposed133 Reusable Servers9 Reused Servers87 Servers Returned to External Entities 27 Total256 KEY ACHIEVEMENT!! 48 Physical servers consolidated into 1 server Shared Services consolidated for the group

13 Financial ICICI

14 Financial benefit model Model Elements Savings in INR 000 Power2268 Cooling2562 Space1407 AMC9975 Total16212 Total savings realized has been Rs 1.6 Cr in 1 yr Total hardware savings for the year was Rs 3.0 Cr approximately

15 The Next Steps

16 The next steps Low-carbon economy – one that allows for growth and innovation Drastically reducing toxic emissions Dramatic savings from switching to energy efficient datacenters Monitoring consumption levels strictly Ultimately setup a green datacenter

17 Thank You