1. Section 9.1 Computers in Marketing
Marketing Essentials
n Chapter 9 Computer Applications and Skills
Section 9.1 Computers in Marketing

2. Computers in Marketing
SECTION 9.1
Computers in Marketing
What You'll Learn
The major ways computers are used to save businesses money
The characteristics of different types of computers
The functions of basic pieces of computer hardware

3. Computers in Marketing
SECTION 9.1
Computers in Marketing
Why It's Important
Computers have changed our personal lives in many ways, including the way that we engage in marketing. Success in the business world increasingly depends on an understanding of and proficiency in the use of computer technology.

4. Computers in Marketing
SECTION 9.1
Computers in Marketing
Key Terms
supercomputer
mainframe
minicomputer
microcomputer
laptop
PDAs
hardware
disk drive
CD-ROM
DVD
scanner
software

5. Computers in Marketing
SECTION 9.1
Computers in Marketing
Computers
Most businesses today could not compete successfully in the world market without the use of computer technology. Businesses use computers for the following purposes:
To generate correspondence.
To maintain lists of customers or clients.
To control inventory.
To create advertising materials.
To calculate and produce financial reports.
To communicate electronically with other. computer users.

6. Computers in Marketing
SECTION 9.1
Computers in Marketing
Types of Computers
The supercomputer is the largest and most powerful type of computer. Supercomputers are used to direct space travel and track hurricanes.
Mainframes are large computers used where many people in an organization need frequent access to the same information.
Slide 1 of 4

7. Computers in Marketing
SECTION 9.1
Computers in Marketing
Types of Computers
A minicomputer is not as large as a mainframe, but more powerful than a personal computer. Minicomputers enable small organizations to deal with large amounts of information and complex processes, and give access to multiple users.
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8. Computers in Marketing
SECTION 9.1
Computers in Marketing
Types of Computers
The microcomputer is also known as a personal computer (PC). This is the computer most people use at home. Some businesses use a powerful PC as a server to provide computing power and storage to a number of work stations.
Laptops, also called notebooks, are smaller, portable personal computers. A laptop is a fully functional microcomputer.
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9. Computers in Marketing
SECTION 9.1
Computers in Marketing
Types of Computers
Personal digital assistants (PDAs), also called palmtops, are the smallest portable computer. Less powerful than laptops, they are often used as organizers.
Some wireless cell phones can be used to send and receive messages.
Slide 4 of 4

10. Computers in Marketing
SECTION 9.1
Computers in Marketing
Computer System Components
The components of a computer system are hardware and software. Hardware and software work together to enable a computer to function.

11. Computers in Marketing
SECTION 9.1
Computers in Marketing
Hardware
Hardware is the equipment—the physical components that make up a computer system.
Central Processing Unit (CPU) The computer's primary processing hardware.
Disk drive Used to read data from and write data to a disk, removable or not.
Slide 1 of 3

12. Computers in Marketing
SECTION 9.1
Computers in Marketing
Hardware
Keyboard Used to type information and commands into the computer and to control its action.
Mouse An input device used to control a computer. By moving a mouse on a flat surface and clicking its buttons, you can send the computer commands.
Slide 2 of 3

13. Computers in Marketing
SECTION 9.1
Computers in Marketing
Hardware
Monitor A screen that displays computer output.
Printer Reproduces an image from the computer onto paper.
Scanner Transforms images into digital data.
Slide 3 of 3

14. Computers in Marketing
SECTION 9.1
Computers in Marketing
Software
Software is a set of electronic instructions that directs the CPU to carry out a specific task. These sets of instructions are also known as programs or applications and each one has a specific purpose.

15. Computers in Marketing
SECTION 9.1
Computers in Marketing
System Software
Also called operating software, system software tells the computer how to use its own components.
There are two main operating systems for microcomputers:
Macintosh (for Apple Macintosh computers)
Windows (for IBM-compatible computers)

16. Computers in Marketing
SECTION 9.1
Computers in Marketing
Application Software
Application software is used for functions such as word processing or production of graphics. Applications must be compatible with the operating system of the computer platform you use.

17. Reviewing Key Terms and Concepts
ASSESSMENT
9.1
Reviewing Key Terms and Concepts
1. What are three ways that computers can save businesses money?
2. What are the functions of four basic pieces of computer hardware?
3. What is the function of a scanner?
4. What is operating system software?

18. ASSESSMENT Thinking Critically 9.1
What are some advantages and disadvantages of the use of robots in the medical field?

19. Personal Digital Assistant
9.1
Graphic Organizer
Types of Computers
Supercomputer
Mainframe
Minicomputer
Microcomputer
or PC
Laptop
Personal Digital Assistant

20. Marketing Essentials
End of Section 9.1