Tourism BC Building Tourism for BC Communities UBCM Community Tourism Development Workshop September 26, 2005.

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Presentation transcript:

Tourism BC Building Tourism for BC Communities UBCM Community Tourism Development Workshop September 26, 2005

Involvement in BC communities Over 50 Communities consulted for long- term tourism strategic framework 115 Visitor Information Centres 130 communities on HelloBC.com by December 2005

Involvement in BC communities 18 participating Spirit of 2010 Trail communities SuperHost ® – 550,000 British Columbians since Tourism Business Essentials workshops 21 Community Tourism Essentials workshops

Tourism Development Assistance Through consultations with Tourism BC, communities have prioritized: Strategic planning Tourism product development Partnership enhancement Marketing

Tourism Development Assistance Development needs identified: Assessment / situation analysis Skill development / education Involvement in regional marketing programs Website and collateral material development

Community Tourism Foundations: Development Based on community priorities Targeting 20 communities for launch phase Program designed to meet community’s stage of development Goal is to accelerate community planning and development to move into marketing stage

Community Tourism Foundations: Marketing Communities work directly with regional tourism marketing organizations Partnered model to maximize leveraging opportunities Utilizes equity of the Super, Natural British Columbia brand

Community GovernmentTourism BCRegionUBCM Tourism Opportunity

Community Tourism Foundations Laura Plant (604) Booth 1109 in the UBCM Marketplace