Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ.

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Presentation transcript:

Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ © Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved

About us: ResearchPAYS®, Inc. is a New York based firm that provides strategic business consulting services to Fortune 1000 companies for their multicultural concerns. We are all about conducting Research that Pays Off! Our expertise... We integrate in-house expertise with primary field data to establish recommendations, identify reliable metrics and monitor progress. We also custom-design leadership-training workshops based on our findings. 2

The Hispanic Opportunity In this Presentation - Evaluate Key Metrics for Overall Hispanic Markets Hispanic Online Behavior Hispanics Online – metrics

Key Hispanic Metrics - Overall 1.English language fluency 2.Generation 3.Country of Origin 4.Level of education 5.Household Income 6.Purchasing Power (Aggregate Household Income) Hispanics Online – metrics

US Population ‘09 Source: US Census

US Hispanic Population Source: US Census

US Citizenship Status Source: US Census

Age Source: US Census

Population Projection Source: US Census

The New ‘Minority–Majority’ Source: US Census

English Language Fluency Source: US Census

Generation Source: US Census

Country of Origin Source: US Census

Level of Education Source: US Census

Income Source: US Census

Income Source: US Census

Purchasing Power Source: Hispanic PEW

Purchasing Power Source: Hispanic PEW

Key Hispanic Metrics - Online 1.English language fluency 2.Generation 3.Country of Origin 4.Level of education 5.Household Income 6.Purchasing Power (Aggregate Household Income) Hispanics Online – metrics

% Online – Language Fluency Hispanics Online – trends

% Online - Generation Hispanics Online – trends

% Online - Country of Origin Hispanics Online – trends

% Online – Level of Education Hispanics Online – trends i.e. Of the 41% Hispanics without a High School degree, 31% of them use the web.

% Online – Household Income Hispanics Online – trends i.e. Of the 54% Hispanics with a household income less than $30k, 39% of them use the web.

% Online – Purchasing Power-AHI Hispanics Online – trends

% Hispanics Online 1.% Online – High Score 2.% Online – Low Score 3.% Hispanic Internet Usage 4.% Hispanic Mobile Web Usage Hispanics Online – metrics

% Online – High Score Hispanics Online – trends

% Online – Low Score Hispanics Online – trends

% Hispanic Internet Usage Hispanics Online – trends

% Hispanic Mobile Web Usage Hispanics Online – trends

Sample Projects and Services 1.Data Collection at Events - Events-based Research 2. Hispanisize™ a non-Hispanic Workforce 3.Hispanic Business Leadership Development Programs 4.Mentorship Programs 5.ROI Analyses for Multicultural Sponsorship Funds 6.Multicultural Component Analyses in Select Markets 7.Facilitated Discussions – Business Model Innovations 8.Speaker, Lecturer, and Master of Ceremonies Hispanics Online – metrics

Measuring the Hispanic Opportunity by: Tom Kadala, President Prepared for: MCHACC – Rainbow Gold Program Meeting Presented on:September 16, 2010 in NJ © Copyright 2010 ResearchPAYS®, Inc., All Rights Reserved