Introduction to research

Topics to be discussed  What is research?  Why managers should know about research?  Business research.  Types of business research.  Managers and research.  The manager and the consultant researcher

Topics to be discussed  Internal VS. External consultant researcher.  Knowledge about research and managerial effectiveness  Ethics and business research.

What is research? Research is the process of finding solutions to a problem after a through study and analysis of the situational factors.

What is research? Managers in organizations normally engage themselves in studying and analyzing issues and they are involved in some form of research activity as they make decisions at the workplace.

Good decisions by managers….lead to solve the problems.

Why managers should know about research?  Modern technology  Competitive global market  Sophisticated global environment  …………..etc

Business research Systematic and organized effort to investigate a specific problem in the work that needs a solution.

Business research  Definition: Organized, systematic, data- based, critical, objective, scientific inquiry or investigation into a specific problem, undertake with the purpose of finding answers or solutions to it.

Business research  Accounting  Finance  Management  Marketing  ……..

Types of business research 1) Applied Research: 1) Applied Research: A research done with the intention of applying the results of the findings to solve specific problems currently being experienced in the organizations.

Types of business research 2) Basic Research: 2) Basic Research: Research done to enhance the understanding of certain problems that commonly occur in the organizational settings and seek methods of solving them….. Research done to enhance the understanding of certain problems that commonly occur in the organizational settings and seek methods of solving them…..

Managers and research Managers should know some knowledge about research and research methods to help in making decision by: 1) Understanding 2) Predicting and 3) Controlling…………

The manager and the consultant researcher  The manager should make sure while hiring researchers or consultants that: 1. the roles and expectations of both parties are made explicit. 1. the roles and expectations of both parties are made explicit. 2. Relevant values of the organization are clearly defined 2. Relevant values of the organization are clearly defined 3. A good relationship is established with the researcher and the employees in the organization to guarantee cooperation. 3. A good relationship is established with the researcher and the employees in the organization to guarantee cooperation.

Internal VS. External consultant researcher. Which is better?  Advantages  Disadvantages

Knowledge about research and managerial effectiveness Managers are responsible for the final outcome by making the right decisions at work. Knowledge about research enhances the sensitivity of managers to internal and external factors of varied situations at work environment…..

Ethics and business research  Code of ethics…….