1. 1-1 Chapter One RESEARCH IN BUSINESS

2. 1-2 What is Business Research? A systematic Inquiry whose objective is to provide information to solve managerial problems.

3. 1-3 Why Study Research? Research provides you with the knowledge and skills needed for the fast-paced decision-making environment

4. 1-4 Why Managers need Better Information Global and domestic competition is more vigorous Organizations are increasingly practicing data mining and data warehousing

5. 1-5 The Value of Acquiring Research Skills To gather more information before selecting a course of action To do a high-level research study To understand research design To evaluate and resolve a current management dilemma To establish a career as a research specialist

6. 1-6 Types of Studies Used to do Research Reporting Descriptive Explanatory Predictive

7. 1-7 Different Styles of Research Applied Research Pure Research/Basic Research

8. 1-8 What is Good Research? Following the standards of the scientific method –Purpose clearly defined –Research process detailed –Research design thoroughly planned –Limitations frankly revealed –High ethical standards applied

9. 1-9 What is Good Research? (cont.) Following the standards of the scientific method (cont.) –Adequate analysis for decision- maker’s needs –Findings presented unambiguously –Conclusions justified –Researcher’s experience reflected

10. 1-10 The Manager-Researcher Relationship Manager’s obligations –Specify problems –Provide adequate background information –Access to company information gatekeepers Researcher’s obligations –Develop a creative research design –Provide answers to important business questions

11. 1-11 Manager-Researcher Conflicts Management’s limited exposure to research Manager sees researcher as threat to personal status Researcher has to consider corporate culture and political situations Researcher’s isolation from managers

12. 1-12 When Research Should be Avoided When information cannot be applied to a critical managerial decision When managerial decision involves little risk When management has insufficient resources to conduct a study When the cost of the study outweighs the level of risk of the decision