R.I. PR Grant Application 2009 /2010 Submitted by Governor Leslie Salehuddin R.I. District 3300

To establish top of mind awareness of Rotary to the general public To tell the Rotary story via it’s various programmes C o m m u n i c a t i o n O b j e c t i v e

Usage of media channels with district wide coverage Engage media owners who provide “in kind” assistance to maximize exposure Utilize Humanity in Motion materials Call for action in all materials Usage of media channels with district wide coverage Engage media owners who provide “in kind” assistance to maximize exposure Utilize Humanity in Motion materials Call for action in all materials C a m p a i g n S t r a t e g y

Total Reach  Approximately 18.5 million viewers Campaign Value  RM 412,150 (USD 117,757) Actual Cost  RM 61,000 (USD 17,400) Campaign Period  January to March 2010 (Launch Date 9 th January 2010) Overview

Media Outdoor Media Value RM 28,600 Reach 4.8 million Insertions 3 Billboards

Radio “BFM 89.9” RM 43, , spots (30sec) ‘Heroes’ & ‘ You Can ’ Media Media Value Reach Insertions Humanity in Motion PSA

Internet TV “ADOI” RM 20,000 unaudited Daily Media Media Value Reach Insertions ‘Missing ’ Humanity in Motion PSA

Website Ads “Image” RM 20,000 60,000 Daily Media Media Value Reach Insertions ‘Missing’ Humanity in Motion PSA

Transit TV “Transnet” RM 90, million 1512 spots (30 sec) Media Media Value Reach Insertions ‘Missing’ Humanity in Motion PSA

Ambient “Media on the Move” RM 20, ,000 Launch Day Media Media Value Reach Insertions

Magazine “0ff The Edge ” RM 4,250 25,000 1 per month (3 months) Media Media Value Reach Insertions

Media Weekly Tabloid “The Edge” Media Value RM 40,500 Reach 25,000 Insertions 2 per month (3 months)

Media Magazine “Image” Media Value RM 24,600 Reach 60,000 Insertions 2 per month (3 months)

Media Bus Stop “Panels” Media Value RM 60,000 Reach 500,000 Insertions 4 panels (3 months)

Governor Leslie Salehuddin R.I District 3300