RePri v Ben Livshits RISE Microsoft Research. users want a highly personaliz ed web experience.

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Presentation transcript:

RePri v Ben Livshits RISE Microsoft Research

users want a highly personaliz ed web experience

Personalization in the News 3

4

5

6

service providers want to target users better

users are concerned about their privacy and tracking

Privacy in the News 9

10

Privacy in the News 11

Privacy in the News 12

Privacy in the News 13

RePri v Relevant news Ad targeting Personalization better mobile browsing Privacy Miners

RePriv infers user interest profile as the user is browsing ODP categories are used to represent user interests

RePriv proposes a protocol for sharing information with sites to be used for personaliza tion

RePriv supports in browser extensions or miners to allow more personalization

RePriv Ben Livshits RISE Microsoft Research