1. Geo-Coupons A case for “Code In The Air” Lenin Ravindranath

2. Targeted Ads

3. Targeted Ads and Coupons Medium of delivery – Printed coupons – Internet Identifying potential targets – Shoppers – Users visiting websites – Based on browsing behavior

4. Geo-Coupons Deliver coupons to mobile phones Location based

5. Geo-Coupons Based on “geo-shopping” behavior

6. Scenario $265.61

7. Scenario $265.61 $434.12

8. Geo-Shopping Behavior Best Buy $121.61 Star Market $87.10 Target $31.20 Sasso $49.99 Macys $434.12

9. Finding Geo-Shopping Behavior Extract shop address from transaction details

10. Finding Geo-Shopping Behavior Geo Coupons Google Map API Best Buy, Cambridge Poll, Location $265.61 Best Buy

11. Geo-Coupons Deliver ads and coupons to mobile phone Based on “geo-shopping” behavior Location based

12. Geo-Coupons as a service Geo Coupons Geo-Shopping Database

13. Platform Geo Coupons CODE IN THE AIR CODE IN THE AIR

14. Location based … Ads Coupons News Profiles Reminders Monitoring Survey Social Network People Near Me Twitter Classified Reviews Recommendations

15. Location based ads Starbucks Nearby

16. Code in the air action:silent

17. Code in the air “Buy Milk in grocery!” action:vibrate

18. Location based … Ads Coupons News Profiles Reminders Monitoring Survey Social Network People Near Me Twitter Classified Reviews Recommendations

19. Code in the air http://codeintheair.appspot.com

20. Code in the air

21. Coupons iconsrc: title:Circuit City discounts text:40% discount on everything imgsrc: locate:lat,lng

22. Architecture Web apps Code in the Air Server Geo-Coupons Geo-Classified Location, Query Post (code) Feedback Cross Platform Code in the Air Client

23. Challenges Permissions Sandboxing Privacy

24. Backup

25. Code in the air

26. Post-its in the air