3.2 | Verbal Spin-Offs.

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Presentation transcript:

3.2 | Verbal Spin-Offs

STEP 1 - LEARN View this presentation to learn about direct and indirect verbal spin offs. Theme development, both visual and verbal, is used by advertising and marketing professionals. Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.

VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK Two types: Direct: Feature key words pulled directly from the theme statement. Conceptual: Relies on the concept introduced by the theme rather than on the words.

SAMPLE DIRECT SPIN-OFFS Theme: “After All is Said and Done” Spin-offs: You can say that again Easier said than done Been there, done that Who says? Goes without saying Direct Spin-offs are: Parallel or repetitive Easy to understand Easy to over-use Each of the spin-offs include a word that is in the verbal theme.

DIRECT SPIN-OFF FRONT AND BACK COVER Dalton Middle School [GA]

TABLE OF CONTENTS Dalton Middle School [GA]

DIRECT SPIN-OFF FRONT AND BACK COVER Plano East Senior High [TX]

TABLE OF CONTENTS Plano East Senior High [TX]

DIRECT SPIN-OFF FRONT AND BACK COVER Glenbrook South High School [IL]

DIVIDERS Glenbrook South High School [IL]

SAMPLE CONCEPTUAL SPIN-OFFS Theme: “After All is Said & Done” Anything & Everything Questions & Answers Work & Play Sweat & Tears You & Me Dollars & Sense Using the “After All is Said and Done” theme concept, conceptual spin-offs employ well-known three-word phrases that use the word “and” in the middle.

CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First Second Third Iowa City West High School [IA]

ENDSHEETS Iowa City West High School [IA] This conceptual spin-off builds on the theme “Bring the noise!” by using sound words as their section titles. Iowa City West High School [IA]

CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First Second Third The staff at Yukon High School played off the school address for their conceptual spin-off. Yukon High School [OK]

COVERAGE Yukon High School [OK]

COVERAGE Yukon High School [OK]

CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First Second Third Granite Bay High School [CA]

TABLE OF CONTENTS Granite Bay High School [CA] Granite Bay High School built their sections by ending the phrase, “Greatness comes from…” Student life section ends the phrase with “Community.” Clubs and Activities section ends the phrase with “Passion.” Sports is “drive,” etc. Granite Bay High School [CA]

DIVIDER Granite Bay High School [CA]

DIVIDERS Granite Bay High School [CA]

STEP 2 - PRACTICE Complete Start Right Activity 3.2 – Spinning in all Directions to work on developing a verbal spin-off.