1 March, 2012. 2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S.,

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Presentation transcript:

1 March, 2012

2 Phoenix North America Chinese Channel (PNAC) Launch : January, 2000 Coverage : serving the largest of Chinese communities in the U.S., Canada, Central America and North America (including major hotels) Programme: dual-dialect drama, infotainment, news, documentaries current affairs, plus news reports produced by local editorials Distribution: Cable TV DIRECTV, ECHOSTAR, Galaxy 3C, Bell, and SATMEX-6 Satellite DTH Platform, Wave Broad Band & Champion Broadband Pay TV, Charter Communication, Rogers Cable, Time Warner, Comcast Cable, Cox Cable, NOVUS Cable, Columbus Cable, Shaw Cable and San Bruno Municipal Cable IPTV AT&T U-Verse Systems, En-Touch Systems, Verizon FiOS TV and Kylin TV

3 The Power of PNAC Channel The Chinese Connection - The channel is available on mainstream DTH platforms, satellites and cable networks which already covered the Chinese population in the U.S., Canada, Central America and North America. Content is King - Leveraging on the high-quality programming from Phoenix, PNAC channel provides the best news, current affairs, drama and general entertainment to the overseas Chinese viewers in American countries. Local Relevance – Backed by strong reporting team and state-of-the-art production facilities, PNAC channel produces the best local news in Chinese- language and topical interviews. Broad Appeal – The program has the broadest appeal to Chinese coming from mainland China, Hong Kong, Taiwan and other Asian countries.

4 Distribution Service ProvidersCoverage Direct To Home Nationwide Canada Cable Los-Angeles California Boston Washington Chinese Community in Toronto Jamaica SatelliteSatellite SATMEX-6Central America South America Others Nationwide Echostar Source: PNAC Channel Marketing Department 2012 Charter Communications (Cover over 47% Chinese Population in Southern California Area) Rogers Cable Novus Cable (Kylin) AT&T U-Verse Hotels, Motels, Restaurants, Academic and Others Galaxy 3C DTH Platform Bell DTH System

5 News Around The World Good Morning China Phoenix North American Asian JournalFrom Phoenix to the World News on the Hour

6 Lawerence ViewpointSisys News Shi Ping Financial Insight Peter Qius Talk Information Programs Studying Around Greater China

7 Mainland Q&AA Date with Lu Yu Dialogue with World Leaders Secret Documentary Interviewing Programs Starface Interviewing Programs

8 The Best Asian Drama Phoenix Drama Naked WeddingShangri-laChinese Expeditionary Force

9 Jade Buddha Never Close the Eyes The Best Asian Drama Asian Theatre The Springtime of Li

10 The Eloquent Ji Xiaolan Mr Zhou Live Show Pretty Maid The Best Asian Drama Select Theatre

11 One-Stop Integrated Marketing Opportunities Phoenix Weekly Phoenix Multimedia Platform Phoenix New Media ifeng.com Phoenix Chinese Phoenix Ad Information On-air In-printOn-line Phoenix InfoNews Phoenix Movies Phoenix N.A. Chinese Phoenix CNE Phoenix HK Phoenix U Radio Digital Audio Broadcasting

12 Major Advertisers on PNAC