The Company Brewery located in Laitila Founded 1995 as Fisutta Oy Renamed in 2006 Finland’s Strongest Company 2010 Rapid growth Profiles itself as an old-timey and nostalgic company
History Started as a lemonade factory for local events First batch of cider in 1997, won #1 at HS review Beer production began 2001 Noticed in 2005 they made gluten-free beer
Facts and Figures Employs almost 50 people € 16,000,000 revenue Investments have yielded almost 30% profits Factory powered by wind power
Competitors & Markets A small brewery, market share less than 1% Specializes in green and high-quality products Largest competitors Hartwall & Sinebrychoff Largest customers pubs and restaurants Demand has exploded in recent years
Products Kukko-brand of beers Oiva-brand of ciders Large variety of soft drinks Rainbow-ciders Karlens-ciders
Beers Large variety of Ales, Lagers, Porters, Pilsners and Stouts Kukko and Kievari largest product lines Originally brewed for bars Some are gluten free
Ciders Oiva Rainbow (Euroshopper) Karlens (LIDL)
Wanhan Ajan Limonaadi Translates to Ye Olde Lemonades Orange Lemon Blood Orange Cola Grapefruit
Herra Hakkaraisen Limonaadit Uses popular children’s book character Mr Hakkarainen Apple Banana Pear Rasberry
Future plans Heavy investing in production capacity Exporting Continue making high-quality and specialized products
Conclusion Small and successful brewery Beers, ciders & soft drinks Fast growing Well thought out image Delicious products