OVERVIEW Reset all Fred’s Wireless Displays with new 8’ inline. No maintenance required of the existing prepaid endcap. Wireless Display Reset Instructions Begins April 8, 2013 EXISTING NEW Rendering and Photo shown endcap RIGHT orientation TIPS: 1)Displays can be 72” h or 66”h from FLOOR to top of display a)72” = 2 rows of wireless cards b)66” = 1 row of wireless cards FEATURES: 1)Wireless carriers with coverage in store specific area 2)Includes a feature shelf for dummy phones 3)Clear front cabinet for easy phone storage and viewing. 4)Wireless cards are displayed in a shopper friendly manner sorted by carrier 5)Maintains info brochures for consumer takeaway (behind category sign) 2)Displays will be oriented either LEFT or RIGHT depending upon the proximity of the endcap to the wireless display – see DISPLAY ORIENTATION PAGE a)Most stores will have the endcap to the RIGHT b)If the store has the endcap LEFT you will be instructed to reorient the short dummy handset display on the single door cabinet c)You will set the POG based on the Endcap orientation – Endcap LEFT orientation is a mirror set of Endcap RIGHT – see DISPLAY ORIENTATION d)The wire basket is ALWAYS right next to the endcap e)TracFone channel sign is ALWAYS on the opposite end of the display from the wire basket 3)You will reuse the following from the existing display – keep them in an organized fashion when removing them from the existing display and SAVE THEM: a)Brochures b)Wireless Cards c)The new display box has all the hooks you will need in it – give all the the black plastic pegs and metal hooks to the store manager d)Accessories – you will give these to the store to place back on the display after you leave – place them neatly in a box or cart

VISIT EXPECTATIONS Wireless Display Reset Instructions Begins April 8, 2013 Representatives (2) from Iosue will be in stores during the reset window set the display A pre-call will be made to the store to confirm the visit Visits will be made Mon-Sat, 8A-7P REPS WILL BRING WITH THEM: Phillips head screwdriver Flat head screwdriver Measuring tape Box cutter Visit Instructions Letter of authorization Inventory sheet Discontinued cards list UPON ARRIVAL representative will: Greet the manager and present the LOA and sign in to the vendor log book Rep will work with store personnel to find the display (on pallet) and graphic kit. Vendor will clear and clean the existing display - use a cart to neatly remove cards and brochures, get a box to hold hooks, get another box to hold accessories Vendor will discard old display items including any appropriate cards not found on the POG. Vendor will place and set the new display appropriately (left or right orientation) using materials in kit and card backstock Place handsets according to direction in POG Place pegs for accessories PRIOR TO LEAVING Vendor will complete all reporting and take photo(s) to capture entire display Vendor will clean up the area Find manager to provide update on set, leave POG and remaining price labels, cabinet keys, accessories and request sign-off signature FRED’S WILL: Provide assistance in locating the display and graphic kit and pulling to floor – labels on page 3 Pull all necessary handsets to the floor for placement during the visit – TracFone, Net10, Verizon, AT&T, T-Mobile and ReadyMobile Ensure that 8ft – perpendicular to prepaid endcap – of space will be available to set the display (if the current wireless display is 8ft do nothing, if the current wireless display is less than 8ft, clear enough space to make the usable area 8ft Print additional price labels as needed and place in phone & accessories case Place accessories according to store POG Provide paper towels and cleaning spray for reps to wipe down display PRECALL - Rep will call the store 24 hours prior to arrival to confirm Display and Kit were received, if not received, call back in 12 hours to check again Confirm that Wireless Display is 8ft, if not, store to clear 8ft perpendicular to Prepaid endcap for display set Remind store to pull all necessary handsets to the floor for placement during the visit – TracFone, Net10, Verizon, AT&T, T-Mobile and ReadyMobile (if available) Confirm time to make the visit

Wireless Display Reset Instructions Begins April 8, 2013 DISPLAY & GRAPHIC KIT CONTENTS DISPLAY CONTENTS 1 - two door cabinet/full dummy shelf 1 - single door cabinet w/half dummy shelf 2 - pieces black perforated paper 2 – bags of plastic fasteners for perforated paper 2 - pieces black styrene base deck covers 6 – category sign holders 2 – header sign holders 1 – tiered (wire) basket 37 – black plastic hooks 13 – 2 pc 10” hook backer plate 13 – 2 pc 10” hook wire hook 13 – 2 pc 10” hook scan tag 26 – 10” 1 – pc wire hooks Instruction sheet sets (left & right version) 1 - Disposable wrench GRAPHIC KIT CONTENTS 6 category signs – by store Backer cards – by store Dummy phone signs – by store 2 header signs Wire basket sign Dummy phones – by store Info sheet - ORIENTATION – ENDCAP LEFT & RIGHT Info sheet - Wireless basket POG Info sheets – Phone Picture Dictionary Info sheets – POGs (by store) Instruction sheet sets (left & right version) – same as in display box 4 sheets of price labels for phone & accessories New H2O cards (1 pack) DISPLAY label, carton size 50 ½x 34x42 GRAPHIC KIT label, carton size 10 x 10 x 10 ” OPEN FIRST

Wireless Display Reset Instructions Begins April 8, 2013 DISPLAY ORIENTATION ENDCAP RIGHT

Wireless Display Reset Instructions Begins April 8, 2013 DISPLAY ORIENTATION ENDCAP LEFT

Wireless Display Reset Instructions Begins April 8, 2013 WIRE BASKET POG CATEGORY SIGNS/CARDS/DUMMY PHONE SECTION TIPS: 1)Measure the display from the floor to the top of the header, if it’s 72” high you’ll place 2 rows of cards, if it’s 66” you’ll place just the top row of cards 2)Place backer cards BEHIND THE PEG (see images > ) 3)There are 10 versions of POG – use the version in the graphics box 4)Refer to the display orientation – the wire basket goes next to the endcap, TracFone goes on the opposite side 5)Place the price tags and dummy phones as noted on the POG 6)Don’t forget to replace the brochures that you took down – they go behind the channel signs (IMAGE???) TIPS: 1)All wire basket POGs are the same 2)The wire basket should always go next to the endcap 3)Slide the backer card into the channel 4)Place NEW Locus H2O (vgc) cards (found in graphics kit ) 5)Trash all cards that are NOT on the POG (see for samples of cards that are not on the POG these are to be discarded) 6)This POG is the same that’s in the graphics box

Wireless Display Reset Instructions Begins April 8, 2013 ACCESSORY POG HANDSET POG FOR PHONE CASE TIPS: 1)Store is responsible for pulling out TracFone, Net10, Verizon, AT&T, T-Mobile and Ready Mobile (if avail). Hopefully stores pulled them for you as directed in your precall. 2)There are 10 versions of POG – use the version supplied in the graphics box to place the handsets 3)Refer to the Phone Picture Dictionary in the Graphics kit for visuals of the handsets on the POG Store is responsible for printing and placing the price labels on the pegs in the phone case 4)Follow the Key Points on the Handset POG Each COLUMN is dedicated to a SPECIFIC BRAND, if inventory is missing for a peg ONLY fill it with a phone of the SAME brand FLEX PEGS should be used to place extra phones that are in-store but not listed on the POG, place them from top to bottom in this order – Low Price, Med Price, High Price – this column does not need to be brand specific The priority for FLEX PEGS is for Ready Mobile handsets, if the store doesn’t have them place overstock of TracFone or Net 10 IF THE STORE DOESN’T HAVE OVERSTOCK OF TRACFONE or NET10 FILL IN THE EMPTY FLEX PEGS WITH WHATEVER IS IN STOCK TIPS: 1)When you take off the product from the existing display place all the accessories neatly in a box or cart 2)Rep is only responsible for SETTING PEGS - 3 rows of 6 pegs 3)Give the store the remaining price labels (after you place what you need on the dummy bar) & the accessories 4)Store is responsible for placing the accessory price labels and the accessories

Wireless Display Reset Instructions Begins April 8, 2013 WHAT IF’S IF AT THE TIME OF THE VISIT YOU CAN’T FIND THE GRAPHICS KIT – Go ahead and set the display but notify Iosue* IF YOU HAVE ISSUES CALL IOSUE* IF YOU ARE MISSING ANYTHING CALL IOSUE* *IOSUE NANCY OR during normal business hours. After hours call Nancy or Sarah