Dr. Pascal Zuta, 12 February 2013, Casual Connect Europe, Hamburg.

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Presentation transcript:

Dr. Pascal Zuta, 12 February 2013, Casual Connect Europe, Hamburg

1 Agenda Aeria Games & Entertainment, Inc. Proprietary and Confidential  Introducing Aeria Games  The Past & Future of Games

2 Our global team is now 600+ strong across 5 offices after the merger with Gamepot Aeria Games & Entertainment, Inc. Proprietary and Confidential Localized games offered by Aeria Games Santa Clara, U.S.A.  Established in 2006  Aeria Global Headquarter, U.S. and Mobile operations  180 employees Santa Clara, U.S.A.  Established in 2006  Aeria Global Headquarter, U.S. and Mobile operations  180 employees Sao Paulo, Brazil  Established in 2010  Latin American operations  35 employees Sao Paulo, Brazil  Established in 2010  Latin American operations  35 employees Berlin, Germany  Established in 2008  European operations  110 employees Berlin, Germany  Established in 2008  European operations  110 employees Aeria Games Global Footprint Tokyo, Japan  Established in 2001  Gamepot Headquarter, Japanese operations  240 employees Tokyo, Japan  Established in 2001  Gamepot Headquarter, Japanese operations  240 employees Seoul, Korea  Established in 2012  Mobile development  35 employees Seoul, Korea  Established in 2012  Mobile development  35 employees

3 Aeria’s gaming community of 60M+ continues to grow at a rapid pace across 30+ countries Aeria Games & Entertainment, Inc. Proprietary and Confidential 20M+ 40M+ 60M+ Aeria Games Community Size International Player Base

4 Aeria Ignite and Aeria Mobile were our most important initiatives in 2012 Aeria Games & Entertainment, Inc. Proprietary and Confidential Aeria “Ignite” Distribution Platform  Community features on Desktop  Single access point to all of Aeria’s exclusive games  Distribution of non-exclusive titles via SDK Aeria Mobile  Built up mobile publishing operations in U.S. and Europe  Global team of 120+ working on mobile publishing & development  In France’s Top 20 Grossing since launch

5 Agenda Aeria Games & Entertainment, Inc. Proprietary and Confidential  Introducing Aeria Games  The Past & Future of Games

6 Devices Aeria Games & Entertainment, Inc. Proprietary and Confidential  Desktop PC  Windows  Mouse & Keyboard  Tablets, Mobile Phones  iOS, Android, Win8  Touch & Gyro

7 Products Aeria Games & Entertainment, Inc. Proprietary and Confidential  “Plain Vanilla” Clones  Focus on Features  Made in Asia for Asia  Unique Positioning  Focus on IP  Global Target Audience

8 User Acquisition Aeria Games & Entertainment, Inc. Proprietary and Confidential  Cheap User Acquisition  “Free” and “German” Enough to Drive Traffic  Rising Acquisition Cost  Strong Analytics to Drive Marketing ROI

9 Market Structure Aeria Games & Entertainment, Inc. Proprietary and Confidential  “Gold Rush”  No Skills Needed  Lots of People Get Lucky  “Gold Rush” Over  Market Consolidation  Weak Players Disappear

10 The Hype Cycle: PC Games Aeria Games & Entertainment, Inc. Proprietary and Confidential Plateau of Productivity Slope of Enlightenment Hype Time Peak of Inflated Expectations Trough of Disillusionment

11 The Hype Cycle: History Repeating Aeria Games & Entertainment, Inc. Proprietary and Confidential Hype Time PC Games Social Games Mobile Games

12 Capabilities Needed to Win Aeria Games & Entertainment, Inc. Proprietary and Confidential  Long Cycle Times  Big “Splash” Launches  Fast Execution  Pivot & Adapt  Analytics, Analytics, …