1. The Mobile Publishing Landscape: 10 Things Every Developer Should Know June 2013

2. About GAMEVIL

3. 주요 게임 Top-Tier Mobile Games Founded in 2000 220 employees 300M installs on iOS & Android Los Angeles, Seoul, Tokyo & Beijing

4. 10 GAMEVIL Partner Fund 2010 11 Titles 2011 22 Titles 2012 46 Titles Wider User Base In-house Games 3 rd Party Games 10911 11335 Developers150 700+ developers (70 third-party companies) GenreCore GamingVarious Genres StrategyLong TermTime to Market 4 $10M (2011) + $10M (2012) GAMEVIL Partner Fund

5. Financials Notes - 2005~2009 : Based on K-GAAP Standards ; Parent company based accounting - 2010~2012 : Based on K-IFRS ; Consolidated based accounting (E)

6. Transformer GAMEVIL Premium Games $0.99 Games Multiplatform Distribution Free to Play 3 rd Party Publishing Social Gaming Games as a Service

7. Why Do You Need A Publisher?

8. Distribution is More Complex

9. Global Markets Local Markets Social Markets Distribution Platforms

10. The Big Three Markets 3 out of the Top 5 Countries are in Asia!

11. Facebook

12. Discovery is More Difficult

13. Discovery Problem -More Apps are Published Daily -Burst Campaigns are Harder to do -User Acquisition Costs Are Rising -Larger User Base Required

14. Competition is Stiff

15. Stiff Competition -More Players in Mobile (Console, Online PC, Social, Gambling) -Bigger Budget Development -User Quality Bar is Rising -Less Indie Success Stories

16. More Publishers Are Available

17. More Publishers -First Round of Acquisition is Over -Less Venture Capital Interest -More Publishers with Huge User Base -More Companies with Cash -Messenger Platforms are Publishing too

18. Local Presence Is Becoming More Important

19. Local Presence -Top Apps Are Different in Asia -User Acquisition Channels Are Different -Localization is A Must -Larger Local Social Networks -Local Live Operation is More Important

20. Kakao Subscribers Almost 100M!

21. Top iOS and Android Games in Korea 1. 모두의마블 for Kakao 2.Million Arthur 3. 마구마구 2013 for Kakao 4.Wind Runner for Kakao 5.Devil Maker for Kakao 6.Puzzle & Dragon 7. 카드의 신 삼국지 8.Everytown for Kakao 9.Clash of Clans 10.Hello Hero for Kakao 1. 모두의마블 for Kakao 2.Wind Runner for Kakao 3.Cookie Run for Kakao 4. 마구마구 2013 for Kakao 5.Anipang for Kakao 6. 다함께 삼국지 for Kakao 7. 다함께 퐁퐁퐁 for Kakao 8.Hello Hero for Kakao 9.Everytown for Kakao 10.Fish Friends for Kakao

22. LINE Subscribers

23. Top iOS and Android Games in Japan 1.Puzzle & Dragons 2.LINE 3.LINE Wind Runner 4. プロ野球 PRIDE 5.LINE POP 6.NBA Dream Team 7.Dragon League X 8.Gundam Areawars 9.LINE Bubble! 10.Million Arthur 1.Puzzle & Dragons 2.LINE 3. 暴走列伝 単車の虎 4.LINE Wind Runner 5. プロ野球 PRIDE 6.LINE POP 7. クイズ RPG 魔法使いと黒猫の ウィ 8.LINE Bubble! 9. 秘宝探偵 10.LINE Pokopang LINE Still Very Conservative on Launching New Titles Every Week

24. Live Operations Are Critical

25. -More Frequent Updates Delivered -More Live Op Specialty Required -More People! Live Operations

26. Monetization Techniques are Improving

27. Retention & Monetization Bible -Promotional Events -Competition & Cooperation -Accumulative Progression -Gacha System -Avatar & Pet Systems -Collections -Alternative Game Modes The books are already written. You need them all!

28. More Concentration Required

29. Concentration -Concentrate Your Resources -Quantity is Not Important -Publishers are Getting Pickier -Bigger Teams are Required

30. GAMEVIL in Korea – The Reality Check 16. Dark Avenger 25. 이사만루 2013 KBO 34. Fishing Superstars 39. 모리아사가 for Kakao 53. 퍼펙트 프로야구 61. Monster Warlord 3. 쿠키런 for Kakao < Rather have a Top 5 Game than a Handfull of Top 100 games!

31. Roles of Publisher are Evolving

32. GAMEVIL USA Organization President Employee Manager Employee Finance, Admin & HR SVP Employee Software Engineering Director User Acquisition Marketing & PR Public Relations Employee Customer Support Social Networks Localization Executive Producer Employee Live Production Asst. Producer Community Management Producer Employee Outsource Part Time Outsource Part Time Employee Graphic Design Employee Manager

33. Roles -Business Development -Production -Localization -Community Management -Customer Support -Graphic Design -User Acquisition -Public Relations -Engineering -Quality Assurance -Finance

34. More to Share

35. $4.9 Million Dollars A Day!

37. -Distribution is More Complex -Discovery is More Difficult -Competition is Stiff -More Publishers Are Available -Local Presence is More Important -Live Operations are Critical -Monetization Techniques are Improving -More Concentration is Required -Roles of Publishers are Evolving -More to Share Summary

38. Thank You biz@gamevilusa.com