1. Windows Platforms A profitable choice
Alex Rodríguez, Chief Operations Officer at Game Troopers

2. Usual steps to launch a game
The game is finished and is great!
No marketing strategy
No planned PR campaigns
Release only in iOS & Android / Steam
Publisher duties
Smart decision?

3. iOS & Android publishing
Huge competition: 500 games released daily
Unaffordable budget for user acquisition
Insider contacts on:
Press and media (exposure on release)
Apple and Google (features, visibility on the store)
iOS & Android actors = Large publishers + lucky indies
What are your chances?

4. Windows publishing (I)
Platform is lacking content. Big opportunity!
Easier to stand out of the crowd
Users are waiting for more titles

5. Windows publishing (II)
Publish in Windows Phone and Windows (PC)
Microsoft gets involved with new developers
Market is smaller, but…
…players spend money, as they do in other platforms!

6. Current picture Windows Phone market share:
+100M active users
11% global market share
Market share steadily growing in:
Italy
France
Germany
Australia
Popular devices = 512 Mb 

7. Near future Entry devices > 1Gb RAM 
New mobile flagships and powerful devices
Market share will grow in USA, UK and China
Specialized press is very confident, also Apple fanboys
Windows 10
High upgrading rate: +100M of activations
Universal apps: Publish your game across all Windows devices

8. Quick poll
(don’t be shy)

9. Premium titles They make sense in Windows (as they do in Steam)
Out-of-the-box store in Windows 10
x8 number of installed apps through built-in store
Unity-enabled projects can be deployed in a few minutes
Don’t limit your creativity because of a store

10. ‘Media is ignoring my PR notes…’
(we do really know what it feels like)

11. Media exposure Easier to reach Eager to bring new content to uses
Readers quickly become fans of your game
Boost in number of downloads
Coordination in the release/update process

12. A long time ago in a galaxy far, far away…
A game got featured by Apple

13. Microsoft store features
Gets involved in releases and updates
Features your games worldwide
Highest ranks in the charts
Maximum visibility in the stores
Social media flood

14. Conclusions There are Windows Phone users 
… and they want to spend their money 
The user base is boosting with Windows 10
F2P and Premium titles are welcome
Support low-end devices
Easier to get awareness
In the media
In the stores

15. Show me the money, please
This is fine Alex, but now…
Show me the money, please

16. Success stories (I) Tiny Troopers Windows Phone: 3.25M downloads
Windows 8 & 10: 1M downloads
Recognised IP
Made in Unity
50K DAU
Xbox Live-enabled
Supports 512Mb devices
60K purchases

17. Success stories (II) Make It Rain: Made with cocos2d-x
750K downloads (Windows & WP combined)
Xbox Live-enabled
Supports 512Mb devices
85K purchases

18. Success stories (III) Overkill 3 Hardcore players
Windows 10 (only): 1M downloads
Made in Unity
Xbox Live-enabled
40K purchases

19. Questions?
We are publishing games only in Windows Phone & Windows, with Xbox Live access
Your game is welcome at