Oracle Warehouse Builder 10g Ensure Data Quality Session id: 40153 Oracle Warehouse Builder 10g Ensure Data Quality Ali El Kortobi, Senior Development Director Mark Van de Wiel, Principal Product Manager Oracle Corporation

Next Steps…. Recommended sessions 40152: Oracle's Complete, Integrated BI Technologies 36715: Life Cycle Management using OWB9i Recommended demos and/or hands-on labs 40344 Oracle Business Intelligence and Data Warehousing Hands On Lab See Your Business in Our Software Visit the DEMOgrounds for a customized architectural review, see a customized demo with Solutions Factory, or receive a personalized proposal. Visit the DEMOgrounds for more information. Relevant web sites to visit for more information http://otn.oracle.com/products/warehouse/content.html

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Agenda Data Integration Oracle Warehouse Builder 10g Data Quality Demonstration Summary Q&A

What is the need for Data Integration? Provide access to business data Analysis Summaries Ad hoc query Forecasts Predictions Define the architecture

How do you spend System build time (Gartner)? Provide access to business data Analysis Summaries Ad hoc query Forecasts Predictions Define the architecture } 20% 80%

What does Data Integration architecture consist of? Consolidate data Across systems Define the target structures Understandable (consolidated) presentation Optimized for query retrieval Set up the environment Manage the environment Maintain the environment

What does Oracle Warehouse Builder 10g (OWB10g) add? Mission: to solve all data integration needs by protecting and leveraging investments in the Oracle database and other Oracle products

What Data Integration areas are covered by OWB10g? Consolidate data Across systems Define the target structures Understandable (consolidated) presentation Optimized for query retrieval Set up the environment Manage the environment Maintain the environment } }

What is the benefit of leveraging the Oracle database? OWB10g leverages Oracle database: Performance Scalability Security Availability OLAP ETL Data Mining

Then, are you experiencing any problem? Users see invalid results!

Why do you run into Data Quality Issues? Different systems End-user input Different interpretations Case sensitivity Typos No standardization Source system bugs Etc.

Can you show how OWB10g can help? D E M O N S T R A T I O N Can you show how OWB10g can help?

Why would you use OWB10g for Data Integration? One integrated design environment Import Transform Cleanse Mine Design Extract Load

Summary: Version Management Capture design definitions High level cascade Individual definitions Including dependees Perform comparisons Restore definitions Manage environments Manage system change

Summary: Mapping Debugger Graphical debugging environment Debugging features: Data definition Data viewing Breakpoints Watch points Error messages Easy to use Quick and accurate data flow debugging

Summary: Data Quality in ETL Name and Address Parsing Validation against external libraries Standardization Augmenting Certified postal reports Achieve more accurate Name and Address data

Summary: Data Quality in ETL Match and Merge Applies to any set of data (not just NA data) Merged results Cross-reference results Infinite set of match rules Infinite set of merge rules Names and addresses: enables 'house-holding' 'Fuzzy' matching and merging Achieve correct results

Summary Oracle Warehouse Builder 10g solves all data integration needs by protecting and leveraging investments in the Oracle database and other Oracle products

Q & Q U E S T I O N S A N S W E R S A