Technology Opportunities for 2009

Retail Sales -11% ( US Census Bureau ) ( US Census Bureau ) Construction Spending -5.1% (US Commerce Dept.) Auto Industry Sales down 18% (USA Today, 1/6/2009) Recession Climate: TV ad spending expected to decline 5% in 2009* Radio ad spending expected to decline 5 - 8% in 2009* Newspaper ad spending expected to decline 16% in 2009* * according to eMarketer By Industry: Media Spending:

Not All Businesses are Impacted the Same: Target, sales down 3.3% Costco, sales down 2% Circuit City, closing doors BestBuy, sales down 6.5% MACYs, sales down 4.5% GAP, sales down 23% Dell, sales down 3% Lenovo, sales down 20% American Apparel SALES UP 2% NetFlix ADDS 1 MILLION USERS Wal-Mart SALES UP 2.1% Apple SALES UP 5.8%

How do they do it? Consumers and Businesses still need to make purchases. The buying psychology is based on fear. People need confidence when purchasing. CONFIDENCE = RESEARCH

RESEARCH Research Price Research Quality Research Choice

and the list goes on… Online Blogs Referral Networks Industry Portals Search Engines Mobile Devices Product Review Sites Where Does the Research Take Place? Social Dynamic

Its All in the Numbers: User Generated Content is HUGE 54% of US Internet users read blogs * 41.2% of US Internet users are on social networks * 36% of US Internet users watch user contributed videos * and its growing *eMarketer.com; February 3 rd, 2009

Opportunity Get your clients where they need to be. Be a Part of the Research Dialog. Online Tools Provide Confidence

Shift Your Focus Be proactive where consumer confidence is highest.

web its not just about your its about your web site presence _ _

webpresence_ mobile blogs search industry portals product review sites networks social your clients need to be where the research happens

your clients need to be where the research happens put clients where they need to be measure traffic and results across all sectors track where they are web presence management

EffectiV can help agency partners manage their clients web presence with a methodology and tools delivered online. web presence management

website design and development content management custom web apps social network apps services provided: Call us to learn more. database integration cell + mobile apps e-commerce newsletters + blogs Web Presence Management (610) 567 –

Stats Slide 1 Retail Sales – Information obtained from the US Census Bureau Construction Spending - Information obtained from the US Commerce Department Auto Industry - Information obtained from USA Today, 1/6/ Television ad spending, Radio ad spending and Newspaper ad spending - Information obtained from eMarketer: Slide 3 Costco: Target, Wal-Mart: NetFlix: BestBuy: Apple: Lenovo: Dell: American Apparel: Macys, GAP: Slide 7 User Generate Content Statistics: eMarketer.com; February 3rd,