商务英语 Unit 3 RETAILING 教材：新视野商务英语（下）

Unit 3 RETAILING Objectives Language focus Skills Key Vocabulary Lead-in Writing Homework

Objectives When the learners finish learning this unit, they should be able to providing information on customers and service collecting information on customers and service.

Language focus Make and do • we use do: 1.to take about activities without mentioning exactly what they are 2.to talk about work or a task 3.with a determiner +verb+-ing, to talk about activities that are repeated or take some time.

do nothing, do your best, do research, do the typing, do a job • We use make: 1.to talk about creating or constructing. 2.with nouns connected with talking about sounds. 3.with nouns connected with travel.

make a complaint, make a mistake, make a suggestion, make a speech, make a decision, make plans, make money • There are many other expressions with make and do which do not follow these guidelines. It is best to learn these or use a dictionary if you are unsure.

Skills Writing: a consumer survey report Reading: Richer Pickings Listening: store layout

Key vocabulary retailing retailer shop store outlet chain shopping centre hypermarket superstore retail park department store

Lead-in 1.In groups, discuss the retail business in your country. How has the business changed in recent years? What do you think are the reasons for these changes? 2.Hear Janet Moore, a retail specialist, talking about the difficulties facing British retailers who try to penétrate the US market. She talk about four companies: Habitat The Virgin Group The body shop Next

Words and expression sales pitch: what salespeople say to persuade you to buy sth to do sth up: to repair sth quirky: unusual, untypical alternative: not traditional pushy: rude in trying to get what you want

Locating objects at the front, at the back, at the top, at the bottom in the middle, on the left, on the right, above, next to between, in front of, below, inside, behind

Writing 1 You have been asked to prepare and test a questionnaire that will be used in a consumer survey of customers of a chain of retail bookshops. The questionnaire will be used in interviews with customers to collect the following information: Customer profile Customer satisfaction Attitudes to mail order and e-commerce

Writing 2 Write a report for the chain of bookshops, based on the information you obtained in the interviews.

Homework listening to the tape after class. reciting the new words and the text of key vocabulary. writing a composition.