Berliner Communications, Inc.s Consulting of Sprint PCSs EVDO Project By: Anil Cheerla Ngoc Dang Ehren Hollander

Background of BCI Incorporated in 1995 Incorporated in 1995 Headquartered in New Jersey with offices in Maryland, Texas, and Florida Headquartered in New Jersey with offices in Maryland, Texas, and Florida Wireless communications consulting, project management, and construction Wireless communications consulting, project management, and construction Client list: Sprint, Nextel, T-Mobile, etc. Client list: Sprint, Nextel, T-Mobile, etc. Revenues between $25-30 million Revenues between $25-30 million

Background of BCI (contd) Recently became a publicly traded company in February, 2005 Recently became a publicly traded company in February, 2005 Present boom in wireless telecom market leading to new work especially in the consulting field Present boom in wireless telecom market leading to new work especially in the consulting field

EVDO Project Overall Objective: to add signal capacity to their subscribers Overall Objective: to add signal capacity to their subscribers Allow more subscribers to make calls in a given area Allow more subscribers to make calls in a given area Increase signal to reduce dropped calls Increase signal to reduce dropped calls Increase technology to provide better service through signal and phones Increase technology to provide better service through signal and phones Secondary Objectives: Secondary Objectives: Strategically position Sprint as the #1 wireless service provider in the DC-Metro area Strategically position Sprint as the #1 wireless service provider in the DC-Metro area Increase marketability due to better Increase marketability due to bettertechnology

Problem Statement Sprint PCS has asked BCI to consult on the EVDO project Sprint PCS has asked BCI to consult on the EVDO project With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its benefit With the $2.5 million given for the EVDO Project, Sprint PCS needs to maximize its benefit A possible of 25 alternatives to choose from A possible of 25 alternatives to choose from

Objectives As a whole, the EVDO project is designed to strategically position Sprint to be the #1 wireless provider in the country As a whole, the EVDO project is designed to strategically position Sprint to be the #1 wireless provider in the country Revenue Usability Impact on Present Market Strategic Risk Reduction Capital Investment Demographic Concerns Individual Objectives:

AHP Hierarchy

AHP Model for BCI

Pairwise comparisons

Priorities with respect to goal

Priorities without Usability Objective

Priorities without Capital Investment Objective

Priorities without Usability & Capital Investment Objectives

Head-To-Head Comparison (example)

Alternatives 25 potential projects in the DC-Metro market 25 potential projects in the DC-Metro market Some must be accomplished and some can be done partially Some must be accomplished and some can be done partially $2.5 million to gain the most benefit from the 25 projects $2.5 million to gain the most benefit from the 25 projects DC03XC087 only a name; does not show any preference or ranking DC03XC087 only a name; does not show any preference or ranking

Goal To maximize the benefit of the given alternatives To maximize the benefit of the given alternatives Observation of objectives Observation of objectives Observation of constraints Observation of constraints Observation of dependencies Observation of dependencies Observation of budget Observation of budget

Intensity Ratings (example)

Model Specifications

Expected contribution of each alternative to each covering Objective

Alternatives Vs Priorities

Resource Aligner set with Base Case

Resource Aligner without Base Case

Dependencies

Dependencies Report

Risks

Increasing Budgets

Constraint Sumamry

Benefits Vs Costs

Model Inconsistencies

Optimized Results

Relevancies in this Solution

Benefit/Cost Analysis

Synthesis of Alternatives with respect to Goal