ETV Enhanced TV Services access menu instant news & more games New Digital Cable Product Launch and Rollout Materials

2 ETV: Enhanced TV Services Messaging Grid DefinitionMessage statements summarizing the consumer benefits of using the product. Brand Brand Over-Arching Key Messages: "The Fab 4" 1. The best from one company with one call. 2. The easiest way to get the best. 3. Get what I want when I want it. 4. TWC respects and takes care of me. Digital Cable Convenience/Choice: · The easiest way to get the very best in home entertainment. · More entertainment choices than ever before right in my home: - Including On Demand, DVR and HDTV, plus new services like Games and Instant News & More! · I can watch what I want when I want it with no extra equipment to buy. · The best picture, sound and programming available. · No Dish hassles to worry about (hidden costs, contracts, bulky dish, etc.). Just Press the Button! for the easiest way to watch TV! Access Menu Convenience/Choice/Control · A touch of a button on my remote control gives me the easiest way to find everything great on TV. · I can watch, find and play what I want when I want. · Now it's easier and faster to find channels by category, HDTV, On Demand favorites -- plus new services like Games and Instant News & More. Instant News & More Convenience/Choice/Control · No more waiting to get my local news or weather, sports scores, stock quotes and so much more. · My time is important -- now I can get the information I want when I want it, 24/7. · I can customize my information so I see only the news that's important to me (BIAP only). · Its easy and I can use it while I watch TV – plus its free! Games Convenience/Choice/Fun · Now I can play games on my TV and all I need is my remote control. No extra equipment needed! · Arcade games, card games, kids games...there's a game for everyone in my family. · Now my TV gives me more fun and more choices than ever before. · There are free games I can play plus subscription games I can preview for free (Varies by Division).

3 ETV: Enhanced TV Services access menu instant news & more games Phase I : Product Launch & Rollout Materials PrintPrint: Ads, Direct Mail (Bill Inserts & Postcards) BannersBanners: Static & Animated Marketing Kit & Style Guides Graphic Elements Graphic Elements (downloadable in both MAC & PC formats) Different versions created & posted on Excelerate extranet for Division marketers: Press A / Press Channel XX; BIAP / NAVIC; Visiware /Passport

4 Phase 1: New Enhanced Services Overview NEW MINI-MENUS Access Menu - launched via the Button from any channel Enhanced TV Menu - launched from networks via SELECT Button NEW CONTENT Instant News & More Games Quick Clips (Short-Form Network Video Content) Interactive Voting/Polling (NAVIC) NEW FUNCTIONALITY 1.Impulse Upgrade 2.Caller ID 3.Direct-Access VOD streams

5 Phase 1: Access Menu Launched via A Button ( = ACCESS Menu) Easy ACCESS to Popular TWC Services 1.On Demand 2.DVR Show List 3.3 rd Party Applications Introducing New Listings 1.Channel Categories 2.Free Now! 3.Whats New?

6 Phase 1: Instant News & More BIAP News Application Check news, sports, weather etc. Local and National information available Select ticker to be displayed while watching TV Customizable by customer Choose full-screen (w/video window) or ticker configuration NAVIC News Application Check news, weather, sports, zodiac and local Cinema Listings Local and National information available Search weather by cities Does not include a customizable ticker Includes: Enhanced TV functionality (Interactive Advertising, polling & voting, etc.)

7 Phase 1: Offline Materials Games - Postcard

8 Phase II: Online Materials - Banner Ads Access Menu Instant News & More Games Cross-Sells

9 Phase II: Online Materials Web Site Pages & Popups Enhanced TV Services Landing Page Product Detail Pages: Access Menu, Instant News & More, Games Pop-Ups: Quick Guide, ETV Buttons, Customize Settings, Viewing Options, Games Different versions executed for Divisions : Access Menu (Press A; Press Channel XX) Instant News & More (BIAP; NAVIC) Games (Visiware; Passport)

10 ETV: Enhanced TV Services - Sitemap Home Page Digital Cable Page

11 ETV: Enhanced TV Services - Landing Page

12 ETV Landing Page HDTVSpanish Programming DVRRoad RunnerMovies On DemandOn Screen GuideParental Controls Access Menu Main Page Quick Guide Pop-up Enhanced TV Buttons Pop-up FAQs Access Menu - User Flow (The only ETV page launched in Phase 1) Get Digital Cable

13 Access Menu - Product Detail Page

14 Access Menu - Quick Guide Pop-up

15 Access Menu - Enhanced TV Buttons Pop-up

16 Access Menu - Caller ID On-screen Caller ID integrates video &voice, the first true convergence of Time Warner Cables bundled services.

17 ETV Landing Page HDTV Spanish Pogramming DVRRoad RunnerMovies On DemandOn Screen GuideParental Controls Instant News & More Product Detail Page Viewing Options Pop-up Enhanced TV Buttons Pop-up FAQs Instant News & More - User Flow Customizing Your Settings Pop-up Get Digital Cable

18 Instant News & More - Product Detail Page

19 Instant News & More - Enhanced TV Buttons Pop-up

20 Instant News & More - Viewing Options Pop-up

21 Instant News & More - Customizing Settings Pop-up

22 ETV Landing Page HDTVSpanish Programming DVRRoad RunnerMovies On DemandOn Screen GuideParental Controls Games Product Detail Page FAQs 11 Games Pop-ups Field Goal SolitaireReversiCarrot Mania Strike Puzzle Blast Swap It Talisman 3 Pointer ETV Buttons Pop-Up Games - User Flow Get Digital Cable

23 Games - Portal

24 Games - Product Detail Page

25 Games Pop-up - Solitaire

26 Games Pop-up - Reversi

27 Games Pop-up - Field Goal

28 Games Pop-up - Strike

29 Games Pop-up - Swap It Talisman

30 Games Pop-up - 3 Pointer

31 Games Pop-up - Carrot Mania

32 Games Pop-up - Puzzle Blast

33 Games Pop-up - Baseball (rotates in)

34 Games Pop-up - Video Poker (rotates in)

35 Games Pop-up - Joker Slot (rotates in)

36 Games Pop-up - Mah-jongg Legend (rotates in)

37 Games Pop-up - Golf (rotates in)

38 Marketing Extranet - ETV Section

39 Marketing Extranet - ETV Menu