Institutt for medier og kommunikasjon (IMK) Media and Globalisation Introduction & Overview Lecture 1 Mevit 3220/4220 Sarah Chiumbu-23 August 2007

Institutt for medier og kommunikasjon (IMK) This Lecture The course - practical issues The lectures - what they will cover Introducing Media and Globalisation: approaches & concepts

Institutt for medier og kommunikasjon (IMK) Welcome!! The teaching of the course is made up of: –Sarah Chiumbu - Phd student: Lectures –John Farseth - MA student: Seminars and exercusions –Guest Lecturers: Dag Asbjørnsen - Norwegian Film Board Carol Azungi - Phd student,IMK Elizabeth Eide- Lecturer, Oslo University College Tine Figenshou - Phd student, IMK Anne Hege Simonsen- Lecture at Oslo University College Liesbet van Zoonen- Proffesor, University of Amsterdam

Institutt for medier og kommunikasjon (IMK) Web pages for the course The course description: MEVIT 3220 (BA Level) autumn / / MEVIT 4220 (MA Level) autumn / /

Institutt for medier og kommunikasjon (IMK) Lectures & Seminars Lectures are combined for both the BA and MA levels Seminars are separate for BA and MA levels MA seminars will take place on Fridays at 14h15 to 16h September BA seminars will also take take place on Fridays. First group 08h15 to 10h00 and second group 12h15 to 14h00. First seminar - 7 September

Institutt for medier og kommunikasjon (IMK) Teaching & Learning Forms LECTURES: –Overview, theoretical and empirical analysis, explaining issues and concepts –Key thematic areas and examples. Lectures will not cover everything SEMINARS: More focused discussion on selected topics and questions Focus on writing and supervision of terms papers INDIVIDUAL STUDY

Institutt for medier og kommunikasjon (IMK) Learning Goals For both BA and MA levels The course gives both theoretical and methodological understandings of how media research that focuses on globalisation and globalisation process can be conducted Students will learn to analyse the way in which media and communication can be seen as important causes and dynamic drivers in complex globalisation processes. The course will make students familiar with political economy perspectives and cultural studies approaches to the study of the global media and cultural industries. This will enable them to analyse and understand similarities and differences in the various cultural fields and subfields The course work is aimed to develop the students skills of both oral and written presentation and argumentation MA-level compared to BA-level More analytical, more maturity and independent reflection.

Institutt for medier og kommunikasjon (IMK) The Final Test & Curriculum For MEVIT3220 (BA) write a Home Exam ( 17 to 20 Dec) For MEVIT 4220 (MA) students write an essay (term paper). Hand in on 20 Dec at 12h00. There are separate reading lists for BA and MA, but with many similarities Students need to buy the major books on the reading list There is NO compendium. Additional articles found in the “Red Box” on 4th floor at IMK reception.

Institutt for medier og kommunikasjon (IMK) Key Lectures Overview and Introduction (this lecture and the last one- Sarah Chiumbu) Theoretical Approaches: –Structuration theory - Sarah Chiumbu –Information society & network society theories - Carol Azungi –Global Flow of communication - Carol Azungi –Time-Space disjuncture - Sarah Chiumbu Selected Approaches –Political economy and cultural studies perspectives - Sarah Chiumbu –Globalisation, Media Policy and Regulation - Sarah Chiumbu Guest Lectures –Globalisation & international news - Tine Figenschou –Big Brother - Leisbet van Zoonen –Hollywood & globalisation- Dag Asbjørnsen –Media, globalisation & multiculturalism - Elizabeth Eide –Globalisation, news and migration - Anne Hege Simonsen

Institutt for medier og kommunikasjon (IMK) Media and Globalisation This section of the lecture will cover: –Definitions and processes of globalisation –Theories of globalisation –The place and role of the media in globalisation

Institutt for medier og kommunikasjon (IMK) Globalisation: What is it? Globalisation is a contested term, but it is usually used to describe a series of interrelated processes, including: –Internationalisation of production, trade & finance –International movement of people –International communication flows –Global circulation of ideas –Development of international organisations, e.g. World Bank, IMF –Growing significance of global NGOs, e.g. Amnesty Int, Red Cross

Institutt for medier og kommunikasjon (IMK) Globalisation: Definitions Many definitions of globalisation. Jan Art Scholte (2000) has identified five broad definitions of globalisation which are useful as a starting point: 1. Globalisation as Internationalisation (loose interdependence) 2. Globalisation as Liberalisation (open, borderless economy) 3. Globalisation as Universalisation (a planetary synthesis of cultures) 4. Globalisation as Westernisation/Modernisation (Americanisation, imperialism, McDonaldisation) 5.Globalisation as Deterritorialisation (reconfiguration of geography where territorial borders are increasinlgy irrelevant)

Institutt for medier og kommunikasjon (IMK) Theories of Globalisation Theories of globalisation can be summarised into two broad groups: –Strong globalisation theories (the globalist): these argue that globalisation has resulted in a radical shift in societies that the analytical categories that have guided social analysis such as the nation-state, society, national economies and national cultures are becoming less and less applicable. –Weak globalisation theories (sceptics): these argue that globalisation is just another extension of imperialism and that the discourse of globalisation helps justify and legitimise the neo-liberal global project, e.g. (the creation of a global free market and the consolidation of Anglo- American capitalism) * (Read Held & McGrew from the curriculum for further details on this debate)

Institutt for medier og kommunikasjon (IMK) Where do the media fit in? Media are the centre of the changes that are driving globalisation. There are 3 dimensions to this argument: –Media constitute the technologies and service delivery platforms through which international flows are transacted –The media industries are leaders in the push towards global expansion and integration –The media provide informational content and images of the world through which people seek to make sense of events in distance places.

Institutt for medier og kommunikasjon (IMK) Mediated Globalisation? Mediation means that we increasingly globalisation through the media. Globalisation through the media changes: –People´s social relations –Forms of interaction –People´s experience Thus Rantanen (2005:8) defines globalisation as: –“a process in which worldwide economic, political, cultural and social relations have become increasingly mediated across time and space. Anthony Giddens (1990:64) defines globalisation as: –“the intensification of world-wide social relations, which link distance localities in a such a way that local happenings are shaped by events occuring many miles away and vice versa”

Institutt for medier og kommunikasjon (IMK) Themes in media and globalisation In a nutshell, media and globalisation focus on the following: –The role of the media and cultural industries in the process of globalisation –Media ownership –Changing trends in international news –Global flows of communication –Mediated communication through, e.g. News, film, music, internet –Political economy of the media

Institutt for medier og kommunikasjon (IMK) Upcoming events PhD defence for IMK PhD Fellow, Gunn Enli on The Participatory Turn in Broadcast Television, Institutional, editorial and textual challenges and strategies. Date & venue: 14. september 2007 at 9h15 in Auditorium 14, Domus Bibliotheca, Karl Johans gate 47, sentrum. Have a nice week-end!