MEDIA STUDIES Theoretical Concepts Media effects Albert bandura.

Slides:



Advertisements
Similar presentations
Albert Bandura- the Bobo doll experiment Paul IM Jennifer Kim.
Advertisements

Evaluation of bandura.
1 Learning by Observation Module Learning by Observation  Bandura’s Experiments  Applications of Observational Learning.
Bandura’s observational model of learning Social learning Theory Jordan Palmer.
Thinking About Psychology The Science of Mind and Behavior 3e Charles T. Blair-Broeker & Randal M. Ernst PowerPoint Presentation Slides by Kent Korek Germantown.
Learning Chapter. Observational Learning Module 21.
LEARNING BY OBSERVING & MODELING OTHERS SOCIAL LEARNING THEORY.
Social Learning Theory
1 Learning By Observation Module  Bandura’s Experiments  Applications of Observational Learning Learning by Observation Overview.
Albert Bandura and Observational Learning What things did you have to watch/observe in order to learn? Module 17: Observational Learning.
Learning By Observation Module 20
Chapter 9.3: Social Learning
Alie, Alexa, Jerica, Carmen, Karla, Andrew, and Kyle (THE COOLEST GROUP EVER!)
Observational Learning. Learning by observing others.
OBSERVATIONAL LEARNING AND BANDURA. Bandura  Learning occurs within a social context.  People learn from one another through observational learning,
The Learning Process. Behaviorism A branch of the learning approach The learning approach that emphasizes the effects of experience on behavior Example:
The Learning Approach  Focuses on how experiences shape behavior  Has two branches: Behaviorists believe that people learn socially desirable behaviors.
Observational Learning Chapter 7, Lecture 4 “Children need models more than they need critics.” - Joseph Joubert.
See Aggression... Do Aggression
Observational Learning. Albert Bandura and Observational Learning.
A2 PSYCHOLOGYLANA CROSBIE1 Pro & Anti Social Behaviour. PYA4.
 Social cognitive theory is acquiring symbolic representations through observation.  Learning through imitation of observed behaviour.
Cognitive Learning Learning that depends on mental activity that is not directly observable Involves such processes as attention, expectation, thinking,
Social Learning Theory - the process of altering behavior by observing and imitating others. Refers to ALL learning in social situations - not concerned.
Observational Learning (AKA: Social Learning Theory)
Thinking About Psychology: The Science of Mind and Behavior Charles T. Blair-Broeker Randal M. Ernst.
SOCIAL LEARNING THEORY All learning that occurs in a social situation.
Social Learning. Classical & operant conditioning does not explain all forms of learning. Observational learning: An organism’s responding is influenced.
Module 19 Feldman, R. S. (2013). Understanding psychology (11th ed.). New York: McGraw Hill.
Learning by observation
Observational Learning Unit 7: Learning AP Psychology Mr. Ng.
Albert Bandura By Alec and Dylan.
Observational Learning
Social and cultural influences
Bandura’s Experiment Cherell German.
The Influential Mind Of Albert Bandura
AS level Psychology The Core Studies The developmental approach
Albert Bandura.
Learning is when you learn something…?
Social learning after Bobo
PSYCHOLOGY: LEARNING Learning- the process of acquiring new and relatively enduring information or behaviors.
Observational Learning
EXPLORING PSYCHOLOGY (7th Edition in Modules) David Myers
Introductory Psychology Concepts
Observational Learning
The frustration-aggression hypothesis
Results (1) Children from the aggressive model group showed significantly more imitation of the model’s physical & verbal aggression and non-aggressive.
Approaches in Psychology
Cognitive Psychology.
Principles of Learning: Classical and Operant Conditioning, and Social Learning Psychology I Mrs. Hart.
Learning Notes 8-6 (obj.20-23)
Ninth Edition in Modules
A2 Media Studies Audience Theory.
The Social Learning Theory
Thinking About Psychology: The Science of Mind and Behavior 2e
Observational Learning
Psychology Researches Katarina Milenković VIII1.
Quick Quiz Describe operant conditioning
Mark Zambon & Ricki Ptakowski
The Psychology of Evil How far will people go?.
Social Learning Theory
OBSERVATIONAL LEARNING
Social Learning (Observational Learning)
Eleventh Edition in Modules
Observational learning
Unit 6 Critical Approaches.
Mirrors and Imitation in the Brain 30
MEDIA Regulation: Theoretical Ideas
A.P. Psychology 6.3 Oct. 25th Objective:
Observational Learning
Presentation transcript:

MEDIA STUDIES Theoretical Concepts Media effects Albert bandura

Media effects WJEC: SPEC THEORIST Albert Bandura the idea that the media can implant ideas in the mind of the audience directly the idea that audiences acquire attitudes, emotional responses and new styles of conduct through modelling the idea that media representations of transgressive behaviour, such as violence or physical aggression, can lead audience members to imitate those forms of behaviour. THEORIST Albert Bandura Albert Bandura OC is a Canadian-American psychologist who is the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University.

MEDIA EFFECTS 1.Imitation: 2.Flaws: 3.Emotional Connection: Bandura’s work reflects how it is important to determine the effects that media products have on their audiences. His media effects theory often assumes a passive audience and focuses on the extent to which the media could be held responsible for problems in society. 1.Imitation: Bandura believed that children would copy behaviour they saw, in particular, violent behaviour. The bobo doll experiments (1961-63) focused on an adult modelling aggressive behaviour towards a self-righting doll to see whether children would imitate this behavour. Generally, the children would imitate the aggressive behaviour modelled to them by an adult 2.Flaws: Perhaps children involved in the bobo doll experiment were trying to please the researchers? Does an individual being violent towards a toy really really mean they would be violent towards a real person? 3.Emotional Connection: Bandura stated that it is not uncommon for people to display strong emotional reactions towards certain things or classes of people, on the basis of little or no personal contact with them. In fact, emotional responses can actually be developed observationally, by witnessing the affective reactions of others undergoing painful or pleasurable experiences.