Powering the independent reseller network Jamie plumridge – commercial director (W. Europe) Sam scott – var channel manager

Who are Tenda? Opened 12 London International UK Founded in 1999 Nov 2017 12 Employees London Office Founded in 1999 $1bn+ global revenue 3,500 employees 120,000 devices produced daily Growing market share across all markets Market Leading Mesh Wi-Fi Products

What Tenda do: Broadband CPE Switches Routers 4G WiFi IP Camera

How do tenda support the uk independent reseller network?

1. products

The Nova Range – Whole Home Mesh Wi-Fi The World’s Leading True Mesh Wi-Fi Systems (supporting 802.11s)

Wireless Mesh Features: Self-discovering Self-organizing Self-configuring Self-managing Self-healing  A full mesh network is where each node is connected to every other node in the network.

Nova Highlights: Pre-paired installation Plug and play, simple setup within minutes True-Mesh and Smart Auto-path Selection Technology Ensures a robust wireless network Multi-tasking support Revolutionary MU-MIMO technology dedicated for multi-clients with multi-tasking simultaneously Seamless Wi-Fi Roaming Seamless Wi-Fi all around your home with the support of 802.11k, 802.11v, 802.11r Guest Access Open a secure and separate Wi-Fi network for guests Parental Controls Schedule your children’s time and control website access for safe internet surfing

Control: Tenda Wi-Fi App A simple, intuitive user app, available from the Google Play Store & Apple App Store enables the end-user to: Install the device/add on new node Configure the settings See users on the network See data-flows Set re-boot schedule Manage users on the network Set parental controls Create guest networks Carry out diagnostics Hardware Reset

Product Overview – Whole Home Wi-Fi (3 Packs) Good Better Best Product Code: MW3-3 MW5s-3 MW6-3 Description: Whole Home Wi-Fi System Coverage: 3000 sq.ft coverage 3500 sq.ft coverage 6000 sq.ft coverage Ethernet Interface: Fast Ethernet Gigabit (Master) / Fast Ethernet (Clients) Gigabit SRP (inc.vat): £79.99 £119.99 £149.99

Product Overview – Whole Home Wi-Fi (2 Packs) Good Better Best Product Code: MW3-2 MW5s-2 MW6-2 Description: Whole Home Wi-Fi System Coverage: 3000 sq.ft coverage 3500 sq.ft coverage 6000 sq.ft coverage Ethernet Interface: Fast Ethernet Gigabit (Master) / Fast Ethernet (Clients) Gigabit SRP (inc.vat): £59.99 £99.99 £109.99

The POE set…. SWITCH OUTDOOR CPE

POE SWITCH RANGE 10/100 & GIG POE

250M transmission technology on all POE SWITCHES!!! 2 Speed sets 10/100 & GIG 5/8/16/24 port switches across both speed sets Non POE and POE across both speed sets 6KV Lightning surge protected And the big one… 250M transmission technology on all POE SWITCHES!!!

SWITCHES … Why the 250M transmission technology USP is so important. CCTV installers will tend to quote up to 90m as anything over 100m means more switches, more power supplies or extenders. i.e more money and more hassle! With Tenda’s 250m Transmission tech Installers can now easily accept and quote projects over 100M knowing our switches provide a cost effective, easy and reliable solution. Instead of turning installs down, accept them with confidence by using Tenda.

TEF POE SWITCH RANGE 10/100 POE Switches

TEF POE SWITCHES…… £24.99 RRP £37.99 RRP TEF1105P-4-63W 4 PORT POE + 1 ADDITIONAL ETHERNET PORT 63W POE BUDGET 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH £37.99 RRP TEF1109P-8-63W 8 PORT POE + 1 ADDITIONAL ETHERNET PORT 63W POE BUDGET 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH

TEF POE SWITCHES… £59.99 RRP £119.99 RRP TEF1109P-8-102W 8 PORT POE + 1 ADDITIONAL ETHERNET PORT 102W POE BUDGET VLAN & ISOLATION MODE CCTV MODE FOR PORT CACHE PRIORITY SMART POWER MANAGEMENT 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH £59.99 RRP TEF1118P-16-150W 16 PORT POE + 1 GIG PORT + 1 SFP PORT 102W POE BUDGET VLAN & ISOLATION MODE CCTV MODE FOR PORT CACHE PRIORITY 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH £119.99 RRP

TEF POE SWITCHES… £165.00 RRP TEF1226P-24-440W 24 PORT POE + 2 GIG PORT + 2 SFP COMBO PORTS WEB MANAGED VLAN 440W POE BUDGET 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH

TEG POE SWITCH RANGE Gigabit POE Switches

TEG POE SWITCHES… £39.99 RRP £89.99 RRP TEG1105P-4-63W 4 PORT POE + 1 ADDITIONAL GIG PORT 63W POE BUDGET VLAN 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH £39.99 RRP TEG1109P-8-102W 8 PORT POE + 1 ADDITIONAL GIG PORT AUTO NEGOTIATION PORTS 102W POE BUDGET VLAN SMART POWER MANAGEMENT 2MB BUILT IN PACKET BUFFER 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH £89.99 RRP

TEG POE SWITCHES… £139.99 RRP £239.99 RRP TEG1116P-16-150W 16 PORT POE 150W POE BUDGET VLAN & ISOLATION MODE CCTV MODE FOR PORT CACHE PRIORITY 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH TEG1124P-24-250W 24 PORT POE 250W POE BUDGET VLAN & ISOLATION MODE CCTV MODE FOR PORT CACHE PRIORITY 6KV LIGHTNING SURGE PROTECTED 250M TRANSMISSION TECH £239.99 RRP

OUTDOOR CPE Point to Point Access Points

Outdoor cpe/ point to point…. 3 products O1, O3 & O6 500M, 5km & 10km Range 6KV lightning surge protected Rugged solution that works in all types of weather Easy install with….. AUTO RECOGNITION TECHNOLOGY!!!

Outdoor cpe/ point to point … SAVE TIME What is Auto recognition Tech? For example, turn both o3 AP’s on and put them face to face in your hands. After a few seconds they will auto recognise each other. Auto recognition allows for an easy and fast install on site.

O1 500M AP £26.99 RRP 2.4GHz 300Mbps Maximum Transmission range 500m 1*FE PoE/LAN port 1*FE LAN Port 8dbi Internal Directional Antenna Antenna Beamwidth:Horizontal: 60° Elevation: 30° Power supply by PoE injector included Auto Recognition

O3 5KM AP £39.00 RRP 2.4GHz 150Mbps Maximum Transmission range 5km+ 1*FE PoE/WAN/LAN port 1*FE LAN Port 12dbi Internal Directional Antenna Antenna Beamwidth:Horizontal: 60° Elevation: 30° Power supply by PoE injector included 6KV ESD Protection 6KV Lightning Protection

O6 10KM AP £59.99 RRP 5GHz 11AC 433Mbps Maximum Transmission range 10km+ 1*GE PoE/WAN/LAN port 16dbi Internal Directional Antenna Antenna Beamwidth:Horizontal: 30° Elevation: 15° Power supply by PoE injector included 6KV Lightning Protection

2. exclusives

Exclusives: Tenda Nova MW5(2-Pack) Wall-Plug Whole Home Mesh WiFi System £89.99 RRP

Exclusives: Tenda Nova MW5(2-Pack) Wall-Plug Whole Home Mesh WiFi System “TFT members can have £5 off there first order of MW5 (2 Pack) by giving this promo code to their account manager Target SMPROMOMW5/2TFT270819 This model is a Channel Exclusive so not available through Amazon, Ebuyer, Box, CCL etc it is for the Independent channel”

3. Product segmentation

101 Products (Channel) Product segmentation 1 Product (Amazon) 1 Product (National Retail)

4. Price match guarantee

News flash! From today we will price support any Amazon flash deals on ‘Amazon supported Tenda SKU’s’ to allow you to reach the same RRP *only for non-online resellers and installers

THANK YOU