Research that Grows Women’s Philanthropy The Women’s Philanthropy Institute Jacqueline Ackerman & Sarah Nathan

The Women’s Philanthropy Institute philanthropy.iupui.edu/wpi

Women’s wealth and influence are growing. Source: Boston Consulting Group

Women give more. A $10,000 increase in the wife's income raises total household giving by more than 5%. A similar increase in the husband's income leads to a 3% increase in total household giving. 5% 3%

How are YOU thinking about gender in your fundraising and communication strategies?

Demographics Motivations Behavior Causes Outcomes

DEMOGRAPHICS Who is philanthropic, and how do variables such as age, family dynamics, marital status, and income affect giving by men and women?

Who gives more?

MOTIVATIONS Why do men and women give, and how do these motivations influence their giving?

Motivations by gender Women: Men: Self interest Empathy Giving to combination organizations (e.g. United Way) Tax benefits Empathy Spontaneously responding to need Volunteering or board experience

Female donor Male donor

BEHAVIOR How do women and men give?

are more likely than men to give on #GivingTuesday Women give together. HNW ~70% women donors primarily gave through a donor- advised fund or family foundation of all giving circles report that women make up more than half their membership Women are more likely than men to give on #GivingTuesday

Traditional Investing Gender and Impact Investing Traditional Investing Impact Investing Philanthropic Giving WOMEN are more likely to use impact investing to COMPLEMENT their charitable giving. MEN are more likely to use impact investing IN PLACE OF their charitable giving.

CAUSES Where do women and men give, and how do certain factors affect the causes they support?

Where women give Community International Religion Family Healthcare

Target your donors with specific asks and programs. MALE DONOR FEMALE DONOR

OUTCOMES What difference does giving make for women and men?

Giving makes us all happy.

A Robust body of research

Thank you!