1. Asian American Philanthropy to Higher Education Andrew Ho Council on Foundations Council on Resource Development November 11, 2011 Washington, DC

2. About Me www.asianamericangiving.comwww.cof.org www.aapip.org dcgivingcircle.wordpress.com

3. Who is Asian American? Source: Wikipedia, “Asian American” http://en.wikipedia.org/wiki/Asian_American

4. Who is Asian American? As of July 1, 2008: 304 million U.S. population 15.5 million Asian alone or in combination, 5.1% of the U.S. population Top 5 States by Population Size: Source: U.S. Census Bureau, 2008 National Population Estimates, July 1 and April 1, 2000 to July 1, 2008 California5,073,000 New York1,484,000 Texas956,000 New Jersey711,000 Hawaii696,000

5. Who is Asian American? Source: U.S. Census Bureau, 2008 American Community Survey

6. Who is Asian American? Race/ethnic group Type of income Poverty<$25k $25k- $50k $50k- $75k $75k- $100k >$100k White PersonsN/A35.6%35.2%14.5%6.9%7.2% Households8.6%24.9%26.3%18.9%11.6%18.3% Asian Americans PersonsN/A33.5%29.8%18.1%8.0%10.6% Households10.1%20.9%19.3%19.2%13.1%27.5% Hispanic or Latino PersonsN/A49.4%36.5%9.0%2.6% Households18.3%37.7%29.7%17.2%6.6%8.8% African Americans PersonsN/A41.3%37.0%15.7%3.5%2.6% Households22.3%43.1%26.8%15.1%7.3%7.8% Personal and household income distribution, by race/ethnicity SOURCE: US Census Bureau, 2006

7. Role of Family in the Development of Philanthropy

8. Role of Religion and Culture ConfucianismChristianityHinduism Sources: Confucianism, http://drum.lib.umd.edu/bitstream/1903/11702/1/Tsunoda_umd_0117E_12136.pdf Christianity, http://asianphilanthropy.org/?p=346#more-346 Hinduism, http://learningtogive.org/faithgroups/voices/phil_persp_of_hinduism.asp

9. Role of Education

10. Role of Community and Society

11. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

12. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

13. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

14. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

15. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

16. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

17. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

18. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

19. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

20. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

21. 1.Sense of duty to support American society 2.Donor’s desires for personal benefits 3.Self-satisfaction and the joy of giving 4.Reciprocal incentives from college experiences 5.Institutional attachment to alma mater 6.Individual affinity to Asian American communities 7.Demonstrating philanthropic leadership in the Asian American community 8.Personal attachment to charitable gifts 9.Traditional beliefs in higher education 10.Filial piety and fraternal responsibility Ten Motivations of Asian Americans to Give to U.S. Higher Education Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

22.  Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

23.  Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

24.  Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

25.  Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

26.  Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

27.  Introducing the concept of philanthropy to Asian American students  Institutional involvement with Asian American alumni  Developing targeted strategies for Asian American donors  Involving Asian American community leaders in asking  Recruiting development officers with cultural sensitivity  Avoid Asking, and Build Trustworthy Relationships Donor Perceptions of Effective University Fundraising Strategies Source: “Unraveling the Myths of Chinese American Giving: Exploring Donor Motivations and Effective Fundraising Strategies for the U.S. Higher Education” K. Tsunoda

28. Contact Information Andrew Ho Council on Foundations Manager, Global Philanthropy Email: Andrew.Ho@cof.org Phone: (703) 879-0743 Twitter: @andyho www.cof.org www.asianamericangiving.com www.linkedin.com/in/andyho