TAROM Every journey matters ON BOARD ADVERTISING PROPOSAL

TAROM Company History & Culture The history of Romanian National Air Transport Company commenced in the beginning of the aeronautic industry, a domain in which Romania – through Aurel Vlaicu, Traian Vuia and Henri Coanda – excelled. In 1920, one of the first commercial line in the history was founded in Romania - Franco-Romanian Air Navigation Company, also the first airline company in the history of aviation operating trans- continental flights. In 1954, after several transformations, the company became Romanian Air Transport (TAROM) and 12 years later made the first fight across the Atlantic. In 1969, TAROM became a pioneer when the IL 18 Romanian plane, carrying 65 passengers flew around the world, in less than 80 hours. In 2010, the National Flag Carrier of Romania – allied with SkyTeam, marking a historical moment for the company – the beginning of a new era in TAROM. Today, the national company operates more than 30 destination in Europe, North Africa and Middle East. TAROM Company History & Culture

One of the youngest fleet in Europe with an average age of 9 years; a fleet of 23 aircrafts 2.19 million pasangers transported in 2011 more than 30 destinations One of the most experienced pilots in the world Facts and figures TAROM is the most used airline in Romania. 71% of the people who travel by plane chose TAROM in the past, 54% in the last 2 years.

TAROM customer profile Comparatively to the general airline customer, TAROM user is over 35 years old, earns over 4.000 RON, has a bachelor degree, owns a business or is in a management position, married with children The probability of using TAROM is influenced by the earning level of the customers: from 38% in the segment under 2.000 RON to 65% in the segment over 4.000 RON People choose TAROM for its notoriety and prestige on the Romanian market, for safety and trust-worth, for internal and external variety of destinations in the biggest airports in the world, for the quality of its services and professionalism of the TAROM pilots and accessible prices source: BRENNAN research

On board advertising opportunities Product presentation On Board product sampling Brochures and flyers in the back seat insert Branding Tray tables Headrest covers Wet wipes Trolleys Aircraft exterior Timetable insert Newsletter insert On board advertising opportunities

An experience to take home TAROM offers its customers experiences to take home. What better way of giving them an introduction to your product?

A handy reading material When flying, people enjoy reading A handy reading material When flying, people enjoy reading. With no phones and emails to interrupt this activity, you can have their entire attention.

Terms and conditions Costs do not include VAT and represent the cost for advertising space rental provided by TAROM. “Route” represent a two ways flight. The cost per route may varry depending on the number of routes, aditional discounts being offered as follows: 1 month – no discount available 3 months –10% discount 6 months –15% discount 12 months –20% discount If not choosing 1, 3, 10 or 20 routes, but a number of routes in between, the calculation will be as follows: Between 1 and 3 routes the cost that applies is for one single route (eg: 2 routes = 4000 EUR if opting for one month); Between 3 and 10 routes the cost that applies is for 3 routes (eg: 5 routes = 7500 EUR if opting for one month); Between 10 and 20 routes the cost that applies is for 10 routes (eg: 15 routes = 15000 EUR if opting for one month); Between 20 and all routes operated by TAROM the cost that applies is for 20 routes (eg: 30 routes = 16500 EUR if opting for one month).   The examples applies for the costs of flyers and brochures distribution in the back seat insert. The production costs for flyers will be paid by the client, the distribution will be made by TAROM depending on the client’s request (number of routes, period, etc). For sampling (candy bars, drinks, mobile Sims, etc) the client will provide the products that TAROM will distribute. The flyers and brochures will be placed in the back seat insert, and the sampling products will be placed on each seat on the plane.

minimum 3 airplanes; for the entire fleet -30% A taste of flying TAROM is considered to have the best food on board among all airlines companies operating in Romania. Advertising Support Period Airplane Details Cost Tray tables 1 month B737-800 minimum 3 airplanes; for the entire fleet -30% 40 € / table B737-700 B737-300 A318 A310 ATR42 ATR72 Costs do not include VAT and represent the cost for advertising space renting provided by TAROM. The minimum number of branded tables is 75 (minimum 3000€/ airplane/ month) and for ATR planes all tables must be branded. The costs for stickers production for the tables will be paid by the client. The clinging and unclinging of the Tables will be made by a supplier chosen by the client, supervized by a technical team of TAROM, and the costs will paid by the client.

A relaxing flight Headrest Covers Product Used quantity/ month Used quantity/ year Advertising Cost (€) Headrest Covers 186.859 2.242.308 100.000/ 12 months 50.000/ 6 months 25.000/ 3 months Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.

A fresh start for a vacation Product Used quantity/ month Used quantity/ year Advertising Cost (€) Wet Wipes 71.977 pcs 863.724 pcs 35.000/ 12 months 20.000/ 6 months 15.000/ 3 months Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.

A choice of your taste Branding Trolleys Advertising Support Branding Trolleys Period Cost / Trolley / Month * 150 Total Cost 1 month 100 € 15.000 € 3 months 90 € 13.500 € 40.500 € 6 months 85 € 12.750 € 76.500 € 12 months 80 € 12.000 € 144.000 € Costs do not include VAT and represent the cost for advertising space renting provided by TAROM, for 150 trolleys. The costs for stickers production applied on the trolleys will be paid by the client. The clinging and unclinging of the trolleys will be made by a supplier chosen by the client, supervized by a technical team of TAROM, and the costs will paid by the client.

Period / airplanes number Opening the horizon Advertising Support Period / airplanes number Airplane Cost Airplane Branding TBD A318, B737-300/700/800, ATR Regarding the aircraft branding, an estimated cost will be available on request and will vary on the number of aircrafts the client wishes to brand, the branded aircraft type, the complexity of the branding and the estimated time holding the aircraft on the ground for clinging and unclinging. The costs for stickers production applied on airplane exterior will be paid by the client. The clinging and unclinging of the trolleys will be made by a supplier chosen by the client, supervized by a technical team of TAROM, and the costs will paid by the client.

Advertising Placement Internal Newsletter Insert Anytime, anywhere Advertising Support Advertising Placement Advert Size Cost Timetable Insert Cover 2 full page 3,500 € Cover 3 3,000 € Cover 4 4,000 € Interior 2,500 € Advertising Support Advert Size Cost Internal Newsletter Insert 1/2 page 2,000 € banner 1,500 € Costs do not include VAT and represent the cost for advertising space renting provided by TAROM.