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AIRCRAFT & INFLIGHT BRANDING OPPORTUNITIES

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Presentation on theme: "AIRCRAFT & INFLIGHT BRANDING OPPORTUNITIES"— Presentation transcript:

1 AIRCRAFT & INFLIGHT BRANDING OPPORTUNITIES

2 SpiceJet Limited No. 1 choice of Indian Airline Passengers
4th largest airline by number of passengers carried Around 350 flights per day. Reaching out to 45 destinations Connecting 39 Indian and 6 international cities More than 92% load factor (occupancy) Around passengers travelling per day. 66% male, 34% female

3 Brand Index Spicejet brand queries have strong peaks during sale
(Source: Google Date, Oct – 2015)

4 Brand Index Indigo and Jet have stronger volume of searches
Spicejet has grown over the last one year and catching up with Jet Spicejet brand has a stronger association with GoAir and Indigo

5 Brand Index Spicejet and Indigo customers have a low overlap
People are searching specifically for Spicejet deals Customers are more likely to search for Spicejet independently Indigo and GoAir are likely to be searched in the same session

6 SpiceJet Fleet SpiceJet has opted for the new-generation Boeing s with winglets and Boeing ER. 43 Aircrafts including Airbus 319 and 320 (Wet Lease) will be operational starting 15 November 2015 Bombardier Q400 designed for regional routes, these aircrafts are known for their fuel efficiency and comfort. As of now 14 such aircrafts are operational.

7 Awards and Accolades Best Airline Award by West India Travel Awards in Goa - Oct 2015 India's Low Cost Airline by Outlook Traveller (2008, 2010, 2011 & 2012) India's International Low Cost Carrier of the Year by Travel Agents Association of India. (TAAI) 2012 India's Most Outstanding Airline LCC - Domestic Award, by Travel and Hospitality. (2012) Best LCC Website at 'World Low Cost Airlines Asia Pacific Conference', Singapore. (2010, 2011 & 2012)

8 Awards and Accolades India's Top 100 CIO Award for customer satisfaction and business growth category. (2007, 2008, 2009, 2011 & 2012) India's best low-fare airline in a survey conducted by MaRs on behalf of Hindustan Times (Dec 2009) World Travel Market Award for multi-channel approach in distribution. (2009)

9 Inflight Branding Opportunities
SPICEJET Inflight Branding Opportunities

10 Bulk Heads Higher brand visibility on the Bulk Heads.
Each Aircraft does around 8 rotations per day. Reaching out to around 50,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

11 Overhead Luggage Bins Higher brand visibility on the Bulk Heads.
Each Aircraft does around 8 rotations per day. Reaching out to around 50,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

12 Head Rest Covers High brand visibility on every seat of the Aircraft.
Each Aircraft does around 8 rotations per day. Reaching out to around 50,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

13 Food Trays High brand visibility on every food tray.
Each Aircraft does around 8 rotations per day. Reaching out to around 50,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

14 Food Tray Table Back Higher brand visibility on the back of every Seat. Each Aircraft does around 8 rotations per day. Reaching out to around 50,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

15 Boarding Pass Higher brand visibility on the back of the boarding pass. Its shelf life is also very high. Reaching out to 16 Lac + passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

16 Baggage Tags Higher brand visibility on the back of the Baggage tag.
Its shelf life is also very high. Reaching out to 16 Lac + passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

17 Coach Panels Branding on Coach Panels inside the passenger ferry coaches. Very High brand visibility. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

18 Coach Panels Branding on Coach Panels inside the passenger ferry coaches. Very High brand visibility. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

19 Coach Grab Handles Branding on Coach Handles inside the passenger ferry coaches. Very High brand visibility. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

20 Free Sampling High brand visibility.
Free Sampling or Freebee for targeted audiences. Reaching out to around 15,00,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

21 Beverage Paper Cups High brand visibility on every Tea/Coffee Cup.
Full branding. Quantity around 20 Lac per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

22 Menu Card High brand visibility. Full page Advertising in Menu Card.
Each Aircraft does around 8 rotations per day. Reaching out to around 50,000 passengers per month. Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

23 SPICE ANNOUNCEMENTS BY AIRHOSTESS
Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

24 Aircraft Full Body Wrap
Extremely High brand visibility on the Aircraft Body and Tail. Each Aircraft does around 78rotations per day. Reaching out to around 5,00,00 passengers per month. Cost: Available on request only Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

25 Aircraft Full Body Wrap
Extremely High brand visibility on the Aircraft Body and Tail. Each Aircraft does around 8 rotations per day. Reaching out to around 5,00,00 passengers per month. Cost: Available on request only Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

26 Aircraft Tail Wrap Extremely High brand visibility on the Aircraft Body and Tail. Each Aircraft does around 8 rotations per day. Reaching out to around 5,00,00 passengers per month. Cost: Available on request only Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

27 Aircraft Tail Wrap Extremely High brand visibility on the Aircraft Body and Tail. Each Aircraft does around 8 rotations per day. Reaching out to around 5,00,00 passengers per month. Cost: Available on request only Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

28 STEP LADDER BRANDING Branding on Step Ladders.
Very High brand visibility. Cost: Available on request only Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

29 STEP LADDER CANOPY Branding on Step Ladders canopy.
Very High brand visibility. Cost: Available on request only Note: All printing, production and installation would be an additional cost and has to be borne by the advertiser.

30 Digital Assets & Opportunities
Total No. of active Mobile connections: 8 Million Active Users: 2 Million Active Mobile App Users: 1 Million Opportunities: Sales promo and discounted offerings Knowledge dissemination on Power Consumption, Green Technologies, Environment Friendly

31 6-E, Gopala Tower, Rajendra Place,
Thank You! Contact Us : Exopic Media Pvt Ltd 6-E, Gopala Tower, Rajendra Place, New Delhi Contact No:


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