Consumer Energy Advice in Finland Approach and Examples Workshop on Provision of Highly Efficient Heating and Cooling Solutions for Residential Buildings with Focus on Eastern EU Member States Bratislava, Slovakia 7 – 8 November 2017 Irmeli Mikkonen Motiva Oy

Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva Motiva Oy – a State Enterprise Working with Public administration  ministries  governmental agencies Working for Consumers  companies  public sector Aiming for resource-efficient finland Combining Energy efficiency Material efficiency Renewable energy into Resource efficiency competent, healthy, competitive and responsible. Using solutions & methods advice & training networks & cooperation information & communications 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Consumer Energy Advice in Finland Coordinated by Motiva Home Owners’ Association Utilities Finnish Real Estate Federation Finnish Real Estate Management Federation Consumer Organisations 11 Regional Advisor Organisations 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva Consumer advice on energy issues guidance on energy efficiency and sustainable consumption on the internet and by regional advisors throughout Finland. Energy Advice Service coordinated by Motiva Provides reliable and impartial information on energy-efficient housing & living, building & renovation, and mobility. Supports regional energy advisors’ work by developing materials and tools, providing training and also by networking the local, regional and national stakeholders. www.motiva.fi/en/home_and_household 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Facebook @asiaaenergiasta About Energy – Energy advice on Facebook Energy Advisor at Your Service on Facebook! 11/2017

75 % 40 000 28 000 Consumer advice on energy issues Annually energy advice is given directly and at events to nearly Regional advice service reaches nearly Energy advice website has annually some 75 % 40 000 28 000 Consumers Of the FINNISH Population VISITS www.motiva.fi/en/home_and_household 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva Finnish Building Stock by Building Type 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Campaigns Tools Collaboration Regional examples 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Living on Your Housing Company’s Money

In Finnish, ”hukka” means ”wolf”, but also ”loss”. What is Energiahukka? Energiahukka is an urban big bad wolf that stalks housing companies across Finland Coordinated by the Ministry of the Environment in collaboration with energy and property sector Energiahukka likes to open windows, turn heaters to the maximum, run excess water from the taps, and to cause unnecessary workload for the real estate manager. The actions of Energiahukka advance the global climate change while the housing companies lose money. Energiahukkajahti is a year long energy efficiency campaign that challenges housing companies to carry out simple and cost effective measures to reduce their energy consumption. Housing companies can join the campaign on the campaign website www.energiahukka.fi. Instructions on how to reduce energy consumption can be downloaded free of charge. Nearly 800 housing companies have participated in the campaign so far. In Finnish, ”hukka” means ”wolf”, but also ”loss”. 11/2017

Get rid of the “hukka” with these measures All building types Seal windows and doors Adjust ventilation Adjust heating system Optimize water consumption Electricity saving measures For semi-detached houses and row houses Add insulation to the roof Install air-to-air heat pumps Detailed instructions at www.energiahukka.fi

Results of a survey on the participating housing companies Have you carried out any of the energy saving measures in your housing company that were proposed in the Energiahukka campaign? 11/2017

Online heating system calculator tool for consumers (detached houses) Estimation of total annual cumulative costs (incl. Investment + annual costs on energy and interest) Wood pellet Ground source heat pump Electricity Oil heating Air-water heat pump & electricity 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva Co-financed projects and campaigns Lamps and lighting, and Radiator heating systems Same type of campaings/projects are going on with heat pumps and building automation systems and all the materials will be realeased at Motiva webpage free of charge 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Helsinki Region Solar energy in households – website for information Tarjous laitteista vain kampanja-aikaan keväällä 9 kpl toimijoita Website offers information on correct sizing, comparison, and purchasing of solar systems, with case examples and cost predictions. Solar Energy Consumer Events in Helsinki Region (in 2017) Close to 200 participants Solar Energy Systems Comparison 9 major system installers involved 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Tampere Region Rane Energy Advice, Tarmo+, and EUGUGLE Rane energy advice started in 2011 Advice on energy efficiency and renovations Rane also organises annual energy expert trainings for housing company board members and real estate managers The project consists of demonstration refurbishments, research and a replication campaign TARMO+ supports the use of renewable energy and contributes to increase of supply and demand of energy services TARMO+ maintains a renovation map, poroduces examples on successful housing company projects and collects and provides useful tools and information free of charge www.tarmoprojekti.fi examples + renovation map, training search www.neuvoo.fi tools and information Tarjous laitteista vain kampanja-aikaan keväällä 9 kpl toimijoita 11/2017

Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva Behavioural CAMPAIGN Ingredients Groundwork essential Information, facts, data, sources, expertise Seasonal and targeted communication Know your target group Needs, resources, capacity… Speak their language, make it understandable Involve your target group FOCUS – COOPERATE – REPEAT 11/2017 Consumer Energy Advice in Finland - Irmeli Mikkonen, Motiva

Thank You! www.motiva.fi/en Irmeli Mikkonen Motiva Oy irmeli.mikkonen@motiva.fi Tel. +358 40 700 1466 www.motiva.fi/en