Social Media Deep Dive

What’s cool about the Linkedin Platform LinkedIn members are loyal brand advocates, willing to pay more for a brand they can relate to: 86% said, “When I find a brand I like, I stick to it.” According to comScore’s 2013 Buying Power Index, LinkedIn members have nearly 2x more buying power than Facebook. Members are more than 2X more likely to trust information provided on LinkedIn than other social networks, which drives purchases. 1 in 3 professionals on the planet use it They have a variety of solutions that helps not only marketers but also recruiters to attract and recruit their ideal candidates plus for sales teams to help shorten conversion cycles. Heavy B2B focus

Here's what you can do with Sponsored Updates: Get your company’s updates to more people and attract new followers Reach just the right audience with our comprehensive targeting options Get your message out on every device: desktop, tablet, and mobile Set your own budget and choose from cost per click or cost per impression options Use Direct Sponsored Content to easily test your messaging

Great CPAs Helped WSO2 lead the SOA space Great social engagement ‘Native’ look and feel Helped reach desired target audience Great CTR’s

Great for targeting particular individuals Can be tactical Should be used with other tools High OR’s Can include brand banners Stays in the users inbox

Linkedin + Bizo ‘a faster way to reach, nurture and convert high-quality leads on and off LinkedIn’.

What’s cool about the LLA It has the same audience attributes as LinkedIn (quality leads) Nurture prospects across the web with relevant content through targeted display and social ads, including Sponsored Updates Display advertising both on LinkedIn and off-platform across thousands of publisher sites on the web.

Planning Identify the best conversion path ie: Product Download drop off Product Download Webinar White paper Contact Us Article Case study Product Download

Setting up nurture streams

Setting up nurture streams...

Setting up nurture streams...

Funnel Impact

Audience Insights