Communicating Key Messages Governors Round Table 2019: Strong Roots, Strong Regions   Communicating Key Messages Stephanie Smith Immediate Past Northwestern Region Governor © Soroptimist International of the Americas, Inc. ®

Communicating Key Messages Summary: Changing to increase membership Increase capacity to serve more women and girls who face obstacles Increase recognition for our impact Work as one to fund and implement brand-unifying Dream Programs FY19/20 Key Message #1: Changing for the Future

Communicating Key Messages How would you respond to: Every time I turn around there is some new change from SIA and I don’t like it. I can barely get a handle on the insurance changes. We were just understanding the old membership campaign and now it’s a new one. I like the way it used to be.

Communicating Key Messages Summary: Create an engaging and civil member experience impacts growth and retention Encourage involvement based on what a member can give increases engagement Welcome members by listening and responding to their ideas/feedback in a positive manner creates a civil experience FY19/20 Key Message #2: Providing a Positive Club Experience

Communicating Key Messages How would you respond to: There are clubs that require all members to serve on 3 committees and their fundraisers require mandatory participation and ticket purchases. They tell me “We don’t need members who are not willing to meet these requirements”.

Communicating Key Messages Summary: Be who we say we are and do what we say we do to create a strong brand ALL clubs should implement our brand-unifying Dream Programs which economically empower women and girls who face obstacles FY19/20 Key Message #3: Branding SIA

Communicating Key Messages How would you respond to: I have clubs sharing with me that they need to support more community based projects to draw in members and they don’t have the resources to add a Dream It Be It program.

Communicating Key Messages Summary: Dream Programs economically empower women and girls who face obstacles such as poverty, violence or teen pregnancy Provide access to education and skills training Focus is on a specific population for a measurable impact Invest our resources in growing the impact of our Dream Programs to increase our recognition and the number of women and girls we reach FY19/20 Key Message #4: Dream Programs: Our Impact

Communicating Key Messages Summary: Focusing our resources and fundraising efforts Club Giving at 10% Soroptimist as “cause of choice” Redirect funds to support the Dream Programs Attract outside funding FY19/20 Key Message #5: How Contributions Support Our Dream Programs

Communicating Key Messages How would you respond to: Every time we turn around we are being asked to give up our hard earned money to SIA! We barely make enough in our fundraisers to cover our projects – we can’t give out 10%! SIA has other ways of bringing in money – quit looking to the clubs for this.