Macmillan and Tampoe Oxford University Press 2000 Strategic Management Macmillan and Tampoe Oxford University Press 2000 (c) Macmillan & Tampoe 2001

Introduction to Strategy and Strategic Management Chapter 3 Schools of thought on strategy and strategic management (c) Macmillan & Tampoe 2001

Aspects of Strategy Statement of ends, purposes and intent High level plan Element of leadership Positioning for the future Building capability Fit between capabilities and opportunities Result of deep involvement with business Pattern of behaviour resulting from embedded culture An emerging pattern of successful behaviour (c) Macmillan & Tampoe 2001

Different perspectives of strategic management Whittington 4 Generic approaches Mintzberg, Ahlstrand and Lampel 3 Prescriptive Schools 7 Descriptive Schools (c) Macmillan & Tampoe 2001

Whittington’s 4 Generic Approaches to Strategy Source: Adapted from R. Whittington What is Strategy - and Does it Matter? (Routledge 1993) (c) Macmillan & Tampoe 2001

The three prescriptive schools School Nature of Process Design Conception Planning Formal Planning Positioning Analysis Source: Adapted from Mintzberg,Ahlstrand and Lampel Strategy Safari Prentice Hall (1998) (c) Macmillan & Tampoe 2001

The seven descriptive schools School Nature of Process Entrepreneurial Vision Cognitive Mental Process Learning Emergent Power Negotiation Cultural Collective process Environmental Reactive process Configuration Transformational Source: Adapted from Mintzberg,Ahlstrand and Lampel Strategy Safari Prentice Hall (1998) (c) Macmillan & Tampoe 2001