1. (c) Macmillan & Tampoe 2001 1 Strategic Management Macmillan and Tampoe Oxford University Press 2000

2. (c) Macmillan & Tampoe 2001 2 Introduction to Strategy and Strategic Management Chapter 3 Schools of thought on strategy and strategic management

3. (c) Macmillan & Tampoe 2001 3 Aspects of Strategy Statement of ends, purposes and intent High level plan Element of leadership Positioning for the future Building capability Fit between capabilities and opportunities Result of deep involvement with business Pattern of behaviour resulting from embedded culture An emerging pattern of successful behaviour

4. (c) Macmillan & Tampoe 2001 4 Different perspectives of strategic management Whittington 4 Generic approaches Mintzberg, Ahlstrand and Lampel 3 Prescriptive Schools 7 Descriptive Schools

5. (c) Macmillan & Tampoe 2001 5 Whittington’s 4 Generic Approaches to Strategy Source: Adapted from R. Whittington What is Strategy - and Does it Matter? (Routledge 1993)

6. (c) Macmillan & Tampoe 2001 6 The three prescriptive schools SchoolNature of Process DesignConception PlanningFormal Planning PositioningAnalysis Source: Adapted from Mintzberg,Ahlstrand and Lampel Strategy Safari Prentice Hall (1998)

7. (c) Macmillan & Tampoe 2001 7 SchoolNature of Process EntrepreneurialVision CognitiveMental Process LearningEmergent PowerNegotiation CulturalCollective process EnvironmentalReactive process ConfigurationTransformational The seven descriptive schools Source: Adapted from Mintzberg,Ahlstrand and Lampel Strategy Safari Prentice Hall (1998)