TABLE OF CONTENTS 1.OVERVIEW-cement industry careers Major players 2.COMPANY PROFILE History Share holding pattern Operation and control Annual turnover Analysis 3.CEMENT MANUFACTURING PROCESS portland cement Steps involved in manufacturing 4.KILN types kiln fuels 5.WASTE RECYCLING

Cement Industry – An Overview India is the world’s second largest producer of cement after China with industry capacity of over 200 million tonnes (MT). Growth by 9 to 10% for the current financial year. India’s cement consumption grew 9.6% yoy. Cement production could rise to 236.16 MT in FY11 and touch 262.61 MT in FY12. There is a total number of 134 large cement plants with an installed capacity of 173.08 MT and more than 350 small cement plants with an estimated capacity of 11.10 MT operating in India presently

AMBUJA CEMENT:PEOPLE POWER We at Ambuja Cements Limited value the importance of people who work for the Company. For it is they who have brought the Company to what it is today thereby making cement from a Commodity to a Brand. The strength of the Company lies in its 'PEOPLE POWER' which represent our ethos of giving employees the power in setting and achieving their own targets and goals within a stipulated time. This has helped in building a process-driven Organisation and enhancing cross functional leadership. People Power has become a way of life. The Company believes in the spirit of two words 'I CAN' thereby empowering its people to take up challenges, accept responsibilities and set their own targets and goals and achieve them to their best. It symbolises what makes Ambuja Cements different. Working at Ambuja Cements Limited is not a mere job but an enriching and fulfilling experience. The challenge in work brings out the best and inspires to put in that extra bit.

Major Players of Cement Industry in India The Associated Cement Companies Limited (ACC) Ambuja Cements Limited UltraTech CemCo Ltd. Grasim Industries Limited The India Cements Limited Century Textiles and Industries Limited Jai Prakash Industries Birla Corp Limited Jaiprakash Industries Limited Lafarge Others

AMBUJA CEMENT LIMITED Ambuja Cements was set up in 1986. In the last decade the company has grown tenfold. The total cement capacity of the company is 18.5 MT. Net Profit Rs. crore 318 for Qtr. Jul – Sep. 2009 whereas Qtr. Jul – Sep 2008 Net Profit Rs. crore 250. Over 40% of the production cost of cement is power. Cheaper and higher quality coal from South Africa & furnace oil from the Middle East.

TURNOVER:ANNUALY Annual Capacity Plant Capacity (MT) Gujarat 5.00 Himachal Pradesh/ Punjab 6.00 Rajasthan 2.00 Chhattisgarh/ West Bengal 3.00 Maharashtra 2.50 Total 18.50 Annual Capacity Market Cap. : Rs. 12749.06(Cr)

ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Brand name Most profitable cement co. in India Lowest cost producer Sea transportation Captive power plant Fuel efficiency WEAKNESSES Cement industry is highly fragmented Demand-supply gap, overcapacity Increasing cost of production High interest rates Packaging OPPORTUNITIES Government infrastructure spending Investment in industrial and commercial projects Commercial construction activity THREATS Imports from Pakistan affecting markets in North India Excess overcapacity can hurt margins as well as prices Consolidation through Mergers & Acquisitions

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