Claire Fryer – Director of Behavioural Management Behavioural Insights Claire Fryer – Director of Behavioural Management
The ability…
Smart Casual
Our focus Behavioural change Applied behavioural science When no-one is looking ANTECEDENT BEHAVIOUR CONSEQUENCE
The system
CBS rolled out across Costain Our journey "BE SAFE" Started P&G Manual Insurance Discount BBS Pilot Programme CBS rolled out across Costain
Behavioural Management Team Consultancy Sectors
Model Specific Measurable Fact Pinpoint ABS Shaping R+ R- Ext P Environment Consequence Chain Fact Shaping ANTECEDENT BEHAVIOUR CONSEQUENCE WHAT WE SAY & DO A model for understanding human behaivour
Behaviour occurs for two reasons…
Claire
what happens now?
Multiple workforces transient people Social conformity Influenced by the behavior of others and perceived consequences
Highways
Other Sectors Water Power Sector Highways Oil and Gas Rail Nuclear Service strikes avoided Behavioural reviews Behavioural improvement plans ABC analysis Practitioner visits Coaching supervisors SHE advisor providing feedback daily on submitted observations c.100 per week. Interlocking behaviours Climate surveys Key behaviours Safe starts Distractions Water Power Sector Highways Oil and Gas Rail Nuclear
Typical consequence chain Executive Behaviours Director Behaviours Manager Behaviours Supervisor Behaviours Operative Behaviours Based on work by Joseph Laipple
Based on work by Joseph Laipple When it works well Coaching the Work The Work Coaching Coaches Executive Behaviours Director Behaviours Manager Behaviours Supervisor Behaviours Operative Behaviours Results Results Based on work by Joseph Laipple
Coaching supervisors What could go wrong? What must go right?
Behavioural Change
Behavioural Change
Behavioural wellbeing Nurses on site Dentists Doctors Job rotation EAP including supply chain
This works What to do, what not to do Coaching the Work The Work Coaching Coaches Created environment Make Help Let Executive Behaviours Director Behaviours Manager Behaviours Supervisor Behaviours Operative Behaviours Results Results Based on work by Joseph Laipple This works What to do, what not to do
Comparison 0.04
Outreach - an international alliance
Time Cost Quality Safety Programme Relationships Leadsafe Audits Working with funding bodies Actions from Incidents Projects approved or rejected Renewal of contracts within time period No of miscasts closed out Part of Tata Group, founded in 1868 11th largest global steel producer Annual crude steel capacity of more than 27.5 million tonnes Around 74,000 employees Manufacturing operations in 26 countries across five continents Present in both mature and developing markets Turnover in 2016-17: $18.1 billion (€15.5 billion) Fortune 500 company Time Cost Quality Safety Programme Relationships “Once the pilot got underway and after the 3rd module things started going viral Everyone wanted to understand and attend this isn’t just about safety – we said it was starting with safety… Both my role and the transformation we need will be impacted – this is making a difference in having open and understandable conversations”
art of Tata Group, founded in 1868 11th largest global steel producer Annual crude steel capacity of more than 27.5 million tonnes Around 74,000 employees Manufacturing operations in 26 countries across five continents Present in both mature and developing markets Turnover in 2016-17: $18.1 billion (€15.5 billion) Fortune 500 company
Technical Director Tata Strip UK “… I’ve seen it first-hand at the Coke Ovens in Port Talbot. The results after 12 weeks are impressive, with one Shift Manager telling me he’d managed to free up 4 hours of his day previously spent doing reports. Four hours he can now spend with his team and the operation – maybe setting good examples of behaviours and practices for his team; maybe showing intolerance of things he might not have witnessed before. And it is not just the Shift Manager, the production, engineering and technical teams are all seeing the benefit – and it is being done by them, not to them”. Powerful indeed!
Infrastructure data – behaviour
Natural Resources data – behaviour
…reinforce, reinforce, reinforce Best principle Make it easy for people to do the right thing Increase likelihood of success Catch people ‘doing things right’ …reinforce, reinforce, reinforce
Benefits of approach Practical tools Scientific approach Learning environment Common language Incremental gains Becomes business as usual Sustainable Claire